Campaign India Team
Feb 23, 2024

Philips brings salon-quality grooming to Virat Kohli's humble abode

Watch the film here

Philips India has rolled out a campaign #BarberKeBaraber (just like a barber), featuring cricketer Virat Kohli, aimed at empowering men to achieve professional grooming standards in the comfort of their homes. 
 
The film opens with two friends admiring Kohli's always well-groomed beard on a magazine cover, humorously suggesting his secret is having his barber constantly by his side. This sets the stage for a comical scene where Kohli and his barber magically emerge from unexpected places. However, the twist reveals the barber as a personification of the Philips all-in-one trimmer. Kohli concludes by highlighting the trimmer's twin blades, guaranteeing a precise and professional finish at home.
 
Deepali Agarwal, business head - personal health, Philips Indian Subcontinent, said, “At Philips, we're constantly pushing the boundaries of innovation, and creating meaningful experiences for our consumers. With the #BarberKeBaraber campaign, our objective is to enhance the grooming journey for men in India by offering a product that guarantees an even trim and a polished finish within the comfort of their homes. The Philips All-in-One Trimmer underscores our dedication to providing top-notch grooming solutions for men. With this campaign, we aim to empower men to groom with confidence and ease at their convenience.”
Source:
Campaign India

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