Essilor has announced the appointment of cricketer Virat Kohli as brand ambassador.
To highlight this association, the brand will roll out a campaign, conceptualised by Network Advertising.
Narasimhan Narayanan, country head, EssilorLuxottica South Asia, said, “Virat Kohli's appeal and pursuit of excellence are aligned to Essilor’s commitment to innovation and quality. His credibility and popularity among diverse demographics will help raise awareness about the significance of clear and healthy vision at all ages, while emphasising Essilor’s innovative technology and superior line of products. This is the start of a new and exciting chapter as we remain committed to create a testament to the brand's dedication to empowering individuals to see the world with clarity and confidence.”