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Aug 02, 2010
Publicis Ambience to work on awareness campaign for RBI
In the wake of a multi agency pitch, Publicis Ambience has been appointed as creative consultants for a media awareness campaign on Indian banknotes by the Reserve Bank of India (Department of Currency Management). The objective of this pan-India, multilingual, multimedia campaign will be to educate people about various security features present in an Indian banknote.
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