Campaign India Team
Aug 21, 2014

Process auditor clears IRS 2013; MRUC, RSCI, INS, ABC chairs clear use of data

Segment of leading daily publishers had ‘condemned’ findings; AIM had asked MRUC to withdraw it

Process auditor clears IRS 2013; MRUC, RSCI, INS, ABC chairs clear use of data
The Media Research Users Council (MRUC) has announced that the findings of the Indian Readership Survey 2013, which have been held ‘in abeyance’ pending revalidation triggered by questioning of its validity by several publishers, has been cleared for use.
An MRUC statement issued on 20 August 2013 said the process audit was handled by Praveen Tripathi (Magic 9 Media). A re-validation sub-committee had cleared the methodology prior to the process audit and also appointed the auditor.
The MRUC statement said that the chairpersons of MRUC, RSCI, ABC and INS had decided to lift the ‘voluntary’ abeyance on the IRS 2013 findings with immediate effect, after review of the findings.
The MRUC chairman is Ravi Rao of Mindshare, while RSCI is chaired by former Lintas Media head Lynn de Souza. Hormusji Cama of Bombay Samachar is the chairman of INS (advertising committee), while the ABC is chaired by Ravindra Pisharody of Tata Motors.
The IRS 2013 findings were originally released on 28 January. The research was handled by Nielsen.
Recap the series of developments on IRS 2013 below:
Campaign India

Related Articles

Just Published

23 hours ago

WhatsApp shows how its connecting relations during ...

Watch the films conceptualised by BBDO India here

1 day ago

Havas Media Group rolls out social equity private ...

The ad targeting program will work with BIPOC and LGTBQ+-owned media businesses and is believed to be the first of its kind.

2 days ago

Combiflam gets the clarity of thought back

Watch the film conceptualised by Ogilvy here

2 days ago

Premier League advertising increases as Bundesliga ...

Per game advertising increases to more than 11 minutes for the England's top division while Germany sees a dip down to five minutes