The Indian Newspaper Society (INS) has urged its members to reject the Indian Readership Survey 2013 (IRS) and withdraw association from future editions of the survey.
This follows a meeting of the INS executive council on 3 February, after the Media Research Users Council (MRUC) stated that it stood by findings of the IRS it released in end-January 2014 (story below).
Some INS members are understood to have acted on the advisory. DD Purkayastha, MD and CEO, ABP, confirmed to Campaign India that his publication would withdraw from the IRS.
Also read: MRUC stands by IRS 2013; RSCI to meet on 19 February