Mirum has appointed Preetam Thingalaya as director of media.
Thingalaya will head the media planning and buying division with a focus on programmatic and performance marketing. Based in Mumbai, he will report to Sanjay Mehta, joint CEO, Mirum.
He moves from Zee5 where he was digital lead for SVOD and music.
Mehta said, “I am delighted to welcome Preetam on-board. Mirum offers a full-service solution to clients, from strategy, creative, technology, content, monitoring, and marketing automation, and paid digital media is an integral and critical component, to join the dots and deliver business results, for our clients. At Mirum, we already have a very successful media planning and buying division, and now with Preetam coming on board, we will provide enhanced value across all facets of paid digital media, further strengthening our media deliveries."
Thingalaya added, “I am super excited to join the Mirum family and look forward to contributing towards the success of the organisation.”
In a career spanning two decades he has also worked with Mindshare, PHD and Hungama.