Pratilipi has launched Double Tap Films, marking its entry into the microdrama content space with a data-driven, mobile-first production model. Positioned as India’s first data-backed microdrama studio, the initiative signals a shift towards vertically designed storytelling tailored for evolving consumption behaviours.
Built on Pratilipi’s ecosystem of over 2 million authors and more than 800 million monthly reads, Double Tap Films draws from a deep pool of audience-validated intellectual property. This allows the studio to identify high-engagement narratives before production begins, using reader behaviour and emotional engagement signals to inform content decisions. The model integrates storytelling with analytics, positioning content creation as both a creative and strategic exercise.
The studio has launched with a slate of over 150 microdramas distributed across more than 10 platforms, including Amazon Prime Video, MX Player, Zupee, Hungama OTT, Fatafat, Reelies, Story TV, Vertical TV, KLIP and DramaWave. This multi-platform distribution strategy ensures scale and visibility, while aligning with fragmented viewing patterns across devices and regions.
Double Tap Films describes its approach as a ‘format lab to franchise pipeline’, where microdramas act as testing grounds for scalable intellectual property. The format allows the studio to identify stories with the potential to extend into OTT, gaming and international adaptations. Each production is positioned not only as a content asset but also as a market signal, indicating audience preferences and potential franchise viability.
Ranjeet Pratap Singh, co-founder and chief executive officer, Pratilipi, said, “India has always been a country of storytellers. What has changed is the screen. The mobile phone is now the primary relationship that hundreds of millions of Indians have with narrative forms and Double Tap Films exists to define what great storytelling looks like within it. We are not making short content. We are building a new cinematic language for the mobile era, rooted in stories that India already loves.”
The studio’s debut slate includes titles such as ‘Avnika Ki Shaadi’, ‘Apavitra’, ‘Aag Se Takkar’, ‘Raavan’, ‘Boss Bahu’, ‘CEO Se Romeo’, ‘2:47AM’, ‘Nishithini’ and ‘Naduve’. These productions span multiple genres and languages including Hindi, Bengali, Kannada and Gujarati, reflecting a regional-first content strategy designed to maximise reach and relevance.
Sharlton Menezes, vice president IP and key partnerships, Pratilipi and Double Tap Films, added, “India has already crossed 250 million cumulative downloads of micro-drama apps, and that number continues to climb each month. Double Tap Films is built to become the studio powering this surge, creating and scaling the content audiences are actively consuming. We are not just producing content for the format; we are defining what the format can be. Every frame is designed for maximum emotional impact per second – mobile-first, story-first, and audience-obsessed. When you start with over 20Mn stories that readers choose to read over 800Mn times a month; and you build for the screen they carry in their pocket, the result is not short-form entertainment. It is the most direct line between a story and its audience.”
Double Tap Films reflects the growing convergence of data, storytelling and platform distribution. By combining indigenous IP with vertical-first production and real-time audience insights, the studio aims to create a scalable content engine aligned with mobile consumption habits.
With India’s microdrama market projected to exceed $1 billion by 2030, and strong traction across Tier 2 and Tier 3 cities, the launch positions Pratilipi to capitalise on a rapidly expanding segment. The studio’s focus on emotionally engaging, high-frequency content aligns with evolving attention spans, where speed, relatability and narrative intensity drive engagement.
Double Tap Films will continue to expand its language portfolio and production slate through 2026, reinforcing its ambition to define a new content category while building a globally scalable storytelling model rooted in Indian narratives.
