Tata CLiQ has launched ‘#BigCLiQSaleFinds’, a user-generated content-led campaign designed to encourage consumers to showcase their favourite shopping discoveries from Tata CLiQ Fashion and Tata CLiQ Luxury.
The campaign, which runs until 30 May 2026, invites participants to create and share personalised sale edits featuring products from both platforms. Through the initiative, Tata CLiQ aims to build community-driven engagement around fashion, luxury shopping and product discovery while amplifying consumer-led storytelling across social media.
The campaign offers a total prize pool of INR 2 lakh in CLiQ Cash across multiple winners, including a grand prize of INR 1 lakh in CLiQ Cash. Winners will be announced on 5 June 2026 through the Instagram handles of Tata CLiQ Fashion and Tata CLiQ Luxury.
To participate, users are required to follow both Tata CLiQ Fashion and Tata CLiQ Luxury on Instagram and post a public reel or carousel highlighting their preferred ‘#BigCLiQSaleFinds’. Entries must tag both brand accounts and include the hashtags #BigCLiQSaleFinds, #TataCLiQFashion and #TataCLiQLuxury.
Participants can use product screenshots or photographs sourced from the Tata CLiQ Fashion and Tata CLiQ Luxury platforms to create their entries. The campaign guidelines also specify that only royalty-free or original audio can be used, as Instagram’s licensed music library is restricted for non-commercial contest participation.
The initiative positions consumers at the centre of the campaign narrative by encouraging them to curate their own shopping edits and style-led recommendations. Through this UGC-led format, Tata CLiQ is focusing on community participation, content creation and peer-driven product discovery to drive engagement during the ongoing ‘Big CLiQ Sale’.
The sale event is currently live across Tata CLiQ Fashion and Tata CLiQ Luxury until 31 May 2026 and includes offers across fashion, accessories, beauty, footwear, lifestyle and luxury categories.
Through the campaign, Tata CLiQ Fashion and Tata CLiQ Luxury aim to strengthen conversations around personal style, shopping preferences and curated retail experiences while expanding visibility through creator-led and consumer-generated content.
The winners of the contest will be selected by a jury based on creativity, originality and relevance rather than through a random draw. According to the contest guidelines, no purchase is necessary to participate, subject to applicable terms and conditions.
Tata CLiQ Fashion currently hosts more than 4,000 brands across categories and features curated shopping experiences including dedicated sneaker, indie fashion, lingerie and beauty-focused stores. Tata CLiQ Luxury, meanwhile, continues to position itself around premium and luxury retail experiences through its ‘Slow Commerce’ philosophy, with offerings spanning fashion, beauty, watches, handbags, accessories and home categories.
The luxury platform also highlighted its circular packaging initiative, which enables customers to return packaging boxes for refurbishment and reuse as part of its sustainability efforts.
