Advertising Marketing
Nagesh Joshi
Oct 18, 2024

Pokémon firms up five-year marketing plan for India; to invest INR 125 crore

The Japanese gaming and animation company is seeking agency partners to spread its brand awareness in India.

(left to right): Susumu Fukunaga, corporate officer of The Pokemon Company; Pikachu, brand ambassador Genelia Deshmukh with Yuki Kawamura, senior director for Strategic Partnerships and Special Projects, Niantic.

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