Digital ShoutOuts Media has announced the launch of AQI (Attention Qualified Impressions), a proprietary advertising intelligence framework developed under its AI-powered audience intelligence platform, Audience Base. The launch marks the company’s entry into the growing attention-based advertising measurement category, which focuses on evaluating the quality of advertising exposure rather than relying solely on conventional impression metrics.
AQI has been designed to help brands, agencies and advertisers better understand how audiences interact with digital advertising environments by analysing real-time engagement and attention signals. According to the company, the framework combines multiple proprietary parameters to assess advertising attention quality across digital platforms.
The system evaluates metrics including scroll velocity behaviour, human interaction signals, screen exposure stability and engagement continuity indicators. Through these signals, AQI aims to provide a more detailed understanding of how users engage with digital advertising content beyond standard delivery and reach measurements.
The launch reflects the increasing focus within the advertising industry on attention metrics as brands seek more effective ways to evaluate campaign performance, audience engagement and media quality. As digital ecosystems become increasingly fragmented and content-heavy, advertisers are looking for frameworks that can measure active engagement rather than passive ad exposure.
Ashish Kulshrestha, founder and ceo, Digital ShoutOuts Media, said, “Digital advertising has optimized heavily around delivery and scale for years, but attention remains one of the most important indicators of advertising effectiveness. With AQI, we are building a framework focused on understanding exposure quality and meaningful engagement in a more intelligent way.”
Initially, Attention Qualified Impressions will be integrated within the Audience Base ecosystem, with the company planning future expansion into wider media intelligence and programmatic advertising environments. The company stated that the framework has been developed with a focus on scalable and privacy-conscious attention measurement suited to evolving digital advertising systems.
The launch comes at a time when the advertising industry is increasingly adopting AI-led technologies and real-time intelligence tools to improve campaign effectiveness, audience targeting and media optimisation. Attention-based measurement frameworks are emerging as an important area of development for advertisers seeking to understand not only whether ads were delivered, but whether they were genuinely viewed and engaged with by audiences.
Digital ShoutOuts Media said AQI has been built to align with modern digital consumption behaviour and changing advertiser expectations around accountability and effectiveness. By incorporating behavioural and engagement-based signals, the framework seeks to support more nuanced campaign evaluation across digital channels.
Audience Base, the company’s AI-powered audience intelligence platform, will serve as the initial deployment environment for AQI. The integration is expected to support advertisers and agencies with enhanced visibility into user attention patterns and advertising engagement quality.
Digital ShoutOuts operates across digital innovation, media intelligence, audience analytics, creative technology and conversational brand experiences. Through AQI, the company is expanding its focus on AI-driven advertising intelligence and measurement solutions designed for contemporary digital media ecosystems.
