Airbnb India has launched its latest campaign, ‘Stay Your Way’, which focuses on a generation of Indian travellers increasingly choosing personalised, experience-led trips over traditional, pre-planned itineraries. The campaign positions the stay itself as a central part of travel expression, reflecting evolving preferences among Gen Z audiences.
The campaign highlights a behavioural shift among young urban Indians who are moving away from inherited or conventional travel plans and instead designing trips that reflect individual preferences and cultural identity. According to a recent survey cited by the brand, 87% of young Indian travellers say that how they travel is an expression of who they are.
Through ‘Stay Your Way’, Airbnb aims to reinforce its platform positioning by showcasing its range of unique homes across locations, neighbourhoods and design styles. The campaign emphasises how accommodation choices are increasingly shaping the overall travel experience, alongside destinations themselves.
The creative execution features three 20-second hero films depicting unscripted travel moments, including a late-night swim, a morning yoga session on a private balcony and a courtyard converted into a cricket pitch. The films focus on lived-in, spontaneous experiences intended to reflect how younger audiences approach travel today.
Each film features culturally relevant Gen Z personalities, including TrickSingh, hip-hop artist; Akshara Shivakumar, model and content creator; and Ahilya Bamroo, actor. Their inclusion is positioned around their influence and cultural resonance with younger Indian audiences, as well as their alignment with personalised and expressive travel behaviour.
Amanpreet Singh Bajaj, country head, Airbnb India and Southeast Asia, said, “Across India, we are seeing a clear shift in how people approach travel today. Gen Z is leading this change - moving away from set plans and choosing the freedom to shape their trips around what feels right to them. In this shift, the stay is becoming just as important as the destination, sometimes even more. With Airbnb’s Stay Your Way campaign, we wanted to reflect this evolving mindset, where travel feels original, flexible, and more individual. Airbnb offers millions of homes, each as unique as the people who stay in them - private pools, kitchens, character-filled rooms, and neighbourhoods that match your vibe. This campaign is a celebration of that freedom.”
The campaign reflects Airbnb’s ongoing focus on positioning itself as a platform for personalised travel experiences rather than traditional accommodation booking. By emphasising individuality and flexibility, the brand is aligning its communication with broader shifts in how younger consumers approach leisure, identity and cultural expression.
‘Stay Your Way’ also reinforces the growing importance of the stay experience within travel planning, particularly among digital-first consumers who prioritise unique, shareable and experience-driven environments. The campaign places equal emphasis on accommodation and activity, suggesting a shift in how value is defined in travel behaviour.
Airbnb, founded in 2007 when two hosts welcomed three guests to a San Francisco home, has grown into a global platform with over 5 million hosts and more than 2.5 billion guest arrivals across almost every country. The company continues to focus on enabling authentic, community-driven travel experiences through stays and local connections.
Through ‘Stay Your Way’, Airbnb India strengthens its positioning within the experiential travel category, focusing on cultural relevance, personal expression and flexible travel behaviour among younger audiences.
