Planet M selects TBWA as creative agency

Planet M has selected TBWA India as its creative agency. Confirming the move, Subir Ghosh, CEO, Planet M said, "What clinched the account for TBWA was their core idea that retail was more about experience and less about communication. Their idea was based on a perfect combination of experience and communication." Ghosh revealed that 3 other major agencies were in the fray for the account.

by Campaign India Team