Piyush’s contribution to the WPP bottom-line

How important is it for an individual to become the face of an organization?How much can an organization gain from such a face? How much can it lose?Start with Satyam. If I were asked in KBC, for the 1 crore prize, to name two professionals from Satyam, I would have blown it. The only one that I could have named is Ramalinga Raju. (I could have named Vinod Dham as well, but that wouldn’t have counted).

by Campaign India Team