PivotRoots bags Snapdeal’s digital media planning, buying duties

Snapdeal has awarded its digital media planning and buying mandate to PivotRoots. The agency will be responsible for creating and delivering result-oriented digital media campaigns for Snapdeal.

 

The account was won following a multi-agency pitch and will be handled by the agency’s Mumbai office.

 

Soumyadip Chatterjee, director, brand marketing, Snapdeal said, “We found that our vision aligned perfectly with PivotRoots’ strategic and data-first approach and are looking forward to working together. We are elated to partner with the fast-growing agency and we look forward to our association.”

 

Speaking on the win, Shibu Shivanandan, founder and managing director, PivotRoots, said, “We are delighted that our deep domain understanding of the category and customers helped us win the mandate and we are excited to come on board and do some great work together with the Snapdeal team.”