Campaign India Team
Aug 16, 2011

Philips signs on Shankar-Ehsaan-Loy as brand ambassadors

The trio will represent Philips Lifestyle Entertainment

Philips signs on Shankar-Ehsaan-Loy as brand ambassadors

Philips has signed on musicians Shankar Ehsaan Loy as brand ambassadors for its lifestyle entertainment category. At the same time, the brand has also launched ‘Feel The Music’, the India chapter of Philips’ global 'Obsessed With Sound' (OWS) campaign. 

View the print ads

 

  

WATCH the preview video with the trio on Philips India's Youtube channel (this is just a preview to the campaign which is initially in print)

 

On the association, Anjan Bose, business head and vice president, consumer lifestyle, Philips India, said, “Shankar-Ehsaan-Loy are a perfect fit as brand ambassadors as they reflect Philips Lifestyle Entertainment’s values of authenticity, credibility and passion for sound. The association with the trio will strengthen Philips’ connect with pure sound and help us connect with our target audience better through their music.”

Shankar-Ehsaan-Loy commented, “It’s an honor to be associated with a brand like Philips that has always been close to our hearts. We have been associated with Philips as a consumer for years and now being professionally connected to the brand makes us all the more excited. As musicians, we are always looking at ways to deliver our music in its purest form so that the listeners can feel the emotions behind each note. We all use and prefer Philips products for our music as the experience is quite real.”

Credits:

Client: Philips India
Creative agency: DDB Mudra

 

 

Source:
Campaign India

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