Performics India has appointed Suhael Choudhury as senior vice president and business head – West. She will report in to Mayoori Kango, chief digital officer, Performics and Resultrix. Prior to this Choudhury was associate director – marketing and campaign management at Aimia Inc.
Kango said, “Suhael Choudhury is a key hire for us and understands very well the interplay of customer communication, technology, data and analytics. These are much sought after skills, not just in India but across the globe. She carries the responsibility of deepening and growing businesses across existing and new clientele. Our business is undergoing a transformation and the opportunities are huge. We are the undisputed leader in performance marketing and she will add visibly to our offering.”
Choudhury said, “In my fifteen years career in integrated marketing, I have constantly seen the next happening now. Technology has not only transformed brand communication, but also opened up multiple engagement points. Data is now the core of any business powered by technology enablers. I join Performics at a time when the group has embarked on its 'Power of One' vision with Publicis Media and hence I am even more excited about the tremendous possibilities that can create a deep impact on the business.”
She has worked with Ignitee Digital Solutions, Ogilvy One Worldwide, Solutions Digitas, GroupM Interaction and Indigo Consulting in past assignments.