Pepsi gets actor Yash as brand ambassador
The actor will be featured in a new avatar, in the brand’s TVC campaigns
Jan 24, 2023 01:43:00 PM | Article | Campaign India Team
Pepsi has announced the appointment of actor Yash as its brand ambassador.
According to the brand, the actor’s bold persona in the Kannada cinema and his massive fan base across the nation made him the right fit for this association.
Saumya Rathor, category lead, Pepsi Cola, PepsiCo India, said, “We are thrilled to join hands with Rocking Star Yash, a name that truly defines the spirit of fearlessness and living life on your own terms – something that Pepsi consumers resonate strongly with. Yash brings a strong connect and influence over the youth that cuts across geographies. Yash will be instrumental in deepening consumer connect as we look to expand the brand’s footprint. We are excited for Pepsi’s journey in 2023 as we gear up to showcase the actor in an all-new avatar which is bound to leave fans pumped!”
The actor will be featured in a new avatar, in the brand’s TVC campaigns across traditional and digital platforms.