Campaign India Team
Jan 24, 2023

Pepsi gets actor Yash as brand ambassador

The actor will be featured in a new avatar, in the brand’s TVC campaigns

Pepsi gets actor Yash as brand ambassador
Pepsi has announced the appointment of actor Yash as its brand ambassador.  
 
According to the brand, the actor’s bold persona in the Kannada cinema and his massive fan base across the nation made him the right fit for this association. 
 
Saumya Rathor, category lead, Pepsi Cola, PepsiCo India, said, “We are thrilled to join hands with Rocking Star Yash, a name that truly defines the spirit of fearlessness and living life on your own terms – something that Pepsi consumers resonate strongly with. Yash brings a strong connect and influence over the youth that cuts across geographies. Yash will be instrumental in deepening consumer connect as we look to expand the brand’s footprint. We are excited for Pepsi’s journey in 2023 as we gear up to showcase the actor in an all-new avatar which is bound to leave fans pumped!”
 
The actor will be featured in a new avatar, in the brand’s TVC campaigns across traditional and digital platforms.
 
 
 
Source:
Campaign India

Related Articles

Just Published

1 hour ago

Stagwell revenue rises 6% in Q1

Besides the US and the UK, all other geographies which includes APAC grew by 43.6%

1 hour ago

Marketers using experiments doubled from 18% to 36% ...

While new AI-driven tools have made the adoption of ad measurement solutions easier, a new report shows that advertisers still lack a complete view of ROI.

3 hours ago

When the care stops showing up

Apollo Hospitals’ Nurses Day film imagines a hospital without nurses, blending emotional triggers with a nod to gender inclusivity—for once.

4 hours ago

When packaging talks, who's listening?

As digital-first brands prioritise values over visuals, Edelman India’s senior strategist says that the packaging playbook is being rewritten—challenging legacy rules of shelf seduction.