Jacob's Creek recently announced the former Australian cricketer as brand ambassador. We caught up with him to learn more about how he approaches deals with brands, uses social media, and more...
The new ambassador is also controversial and kind of contra-intuitive as a choice
Is ‘Canadian’ Akshay Kumar any less patriotic? Will his ‘nationalistic’ brand get affected?
As MS Dhoni sues a brand he once endorsed for Rs 40 crore of outstanding fees, can he just claim to be ‘paid help’ and escape any role or responsibility in the cheating of thousands of middle class home buyers?
We launch a special weekly series that kicks off from tomorrow
The company's CEO speaks out on the Pierce Brosnan controversy
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