brand ambassador

Oct 28, 2021

Let your cricket do the talking; brand associations will follow: Brett Lee

Jacob's Creek recently announced the former Australian cricketer as brand ambassador. We caught up with him to learn more about how he approaches deals with brands, uses social media, and more...

Dec 10, 2019

Blog: Old Salman is the new face of Pepsi

The new ambassador is also controversial and kind of contra-intuitive as a choice

May 07, 2019

Blog: Has Akshay Kumar's nationalistic brand taken a hit?

Is ‘Canadian’ Akshay Kumar any less patriotic? Will his ‘nationalistic’ brand get affected?

Mar 27, 2019

Blog: Dhoni sues Amrapali -- is the pot calling the kettle black?

As MS Dhoni sues a brand he once endorsed for Rs 40 crore of outstanding fees, can he just claim to be ‘paid help’ and escape any role or responsibility in the cheating of thousands of middle class home buyers?

Sep 19, 2018

Campaign celebrates 250 years of celebrity endorsements

We launch a special weekly series that kicks off from tomorrow

Oct 28, 2016

"We have not violated any contract": Pan Bahar's Akhil Jain

The company's CEO speaks out on the Pierce Brosnan controversy