Campaign roundup: Week of 20 October

District by Zomato launches ‘Table for One’ feature

District by Zomato has introduced “Table for One”, a new feature available across 30,000 restaurants nationwide. The update allows solo diners to easily book tables, following user feedback that highlighted the absence of such an option. The initiative aims to make dining out more inclusive and flexible for individuals. The platform also launched an ad film to promote the feature, positioning solo dining as a positive and independent experience.

CRIF India’s ‘Dekha Kya’ campaign promotes credit awareness

CRIF India has rolled out its ‘Dekha Kya’ campaign, created by Schbang, to encourage Indians to check their credit scores regularly. The initiative uses humour and everyday scenarios to simplify financial literacy and make credit awareness more relatable. The campaign runs across digital, social media and OTT platforms, aligning with the RBI’s broader push for financial inclusion. The company aims to position regular credit monitoring as an essential habit among consumers.

Himalaya BabyCare launches new campaign on trust and care

Himalaya BabyCare has released a new campaign titled “Prescribed by Doctors, Trusted by Moms, and Loved by Babies”. The film portrays babies as central narrators, highlighting the brand’s positioning as one trusted by mothers and recommended by doctors. Through a playful press conference concept, it communicates the brand’s focus on trust, care and product safety. The campaign reaffirms Himalaya BabyCare’s presence in the baby care category.

Episoft turns podcast mention into organic collaboration

Episoft AC has collaborated with comedian Rohan Joshi following his unscripted product endorsement on the Chitra Talks podcast. The episode saw Joshi recommend the moisturiser and sunscreen combination, though he misstated its price. Rather than issue a correction, Episoft and Schbang developed a humorous campaign acknowledging the moment and clarifying the detail. The content highlights the intersection of authenticity and humour in influencer engagement, positioning the brand as responsive to genuine consumer moments rather than structured promotion.

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

A post shared by Rohan Joshi (@mojorojo)

House of Glenfiddich partners with Aston Martin F1 team

House of Glenfiddich has announced a partnership with the Aston Martin Formula One Team, featuring driver Fernando Alonso in a new brand film. The campaign underscores shared themes of innovation and craftsmanship, with visuals projected across buildings in Gurugram and Mumbai. The initiative extends across social and digital channels, aligning the whisky brand’s identity with precision and performance associated with Formula One.

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

A post shared by Glenfiddich India (@houseofglenfiddich)

Cumin Co. launches ‘Aayna’ festive gifting campaign

Cumin Co. has launched ‘Aayna’, its festive gifting campaign combining traditional craftsmanship with modern design. The collection includes cookware and tableware inspired by India’s culinary heritage, positioned as lasting gifts for weddings and Diwali. Each product reflects durability and design suited to contemporary homes. Select bundles include silver coins by GIVA to symbolise prosperity. The campaign, available for corporate and personal gifting, positions thoughtful, long-lasting products as meaningful alternatives to seasonal gifting.

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

A post shared by Cumin Co. | Cookware with a Conscience (@cuminco_india)

Scalefusion unveils futuristic film showcasing unified IT vision

Scalefusion has released a brand film titled One Platform. One Agent, depicting its unified IT management and security platform. Produced entirely in-house, the film presents a futuristic visualisation of the company’s core products — Endpoint Management, OneIdP, and Veltar — working in sync. By using cinematic storytelling over traditional demonstrations, Scalefusion aims to illustrate its integrated approach to enterprise IT and position itself distinctly in India’s B2B SaaS landscape.