campaigns
The campaigns that cut through in 2025
Across categories and platforms, the year’s standout campaigns trusted audiences, tapped lived behaviour, and let cultural insight — not clutter — drive impact.
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India’s repackaging habit meets its match this Diwali
Home Centre’s Diwali campaign flips the script on recycled gifts, urging Indians to move from formalities to thoughtful, lasting gestures.
For fashion and jewellery brands, Diwali doesn’t start in October; it starts in Q3
If your festive campaign starts in Q4, you are too late to influence consumer memory. If you activate in Q3, you control the conversation, and the cart, says Nimida Digital‘s head and brand strategist.
AI in digital ads: Silent partner, not sole pilot
Talking to Campaign, Tejinder Gill shares his insights about the opportunities and challenges ahead for programmatic advertising, offering a glimpse into the future of marketing in a dynamic and data-driven world.
Mastering the art of budget acrobatics while juggling sky-high expectations
Want to stretch your marketing dollar? GatewAI's co-founder and CMO suggests repurposing content across channels for consistent messaging and maximum reach without breaking the bank.
Campaign India Digital Crest Awards 2024: Shortlists announced
Five-member jury for the awards also revealed.
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