campaigns
For fashion and jewellery brands, Diwali doesn’t start in October; it starts in Q3
If your festive campaign starts in Q4, you are too late to influence consumer memory. If you activate in Q3, you control the conversation, and the cart, says Nimida Digital‘s head and brand strategist.
AI in digital ads: Silent partner, not sole pilot
Talking to Campaign, Tejinder Gill shares his insights about the opportunities and challenges ahead for programmatic advertising, offering a glimpse into the future of marketing in a dynamic and data-driven world.
Mastering the art of budget acrobatics while juggling sky-high expectations
Want to stretch your marketing dollar? GatewAI's co-founder and CMO suggests repurposing content across channels for consistent messaging and maximum reach without breaking the bank.
Campaign India Digital Crest Awards 2024: Shortlists announced
Five-member jury for the awards also revealed.
How AR filters and CGI are giving modern marketing campaigns a facelift
Augmented reality and CGI are helping brands redefine consumer connections with campaigns that successfully resonate with consumers.
The changing face of advertising campaigns in India
We are in an age where consumers pay brands not to show ads, and at the same time give access to every brand to show ads.
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