campaigns
Zydus Pinkathon returns to Delhi with women-first health narrative
The eighth edition blends community running with preventive healthcare messaging and long-term brand-led engagement.
Godrej Yummiez, Pigeon Air Fryers tackle cooking myths
The campaign addresses common perceptions that frozen food is the ‘opposite of fresh’ or suitable only for emergencies, and that air fryers are limited-use appliances.
Digital ShoutOuts launches Chat-Prompt.ai for conversational brand campaigns
With this launch, it expands its AI portfolio with a conversational platform aimed at structured, performance-led brand engagement.
The campaigns that cut through in 2025
Across categories and platforms, the year’s standout campaigns trusted audiences, tapped lived behaviour, and let cultural insight — not clutter — drive impact.
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India’s repackaging habit meets its match this Diwali
Home Centre’s Diwali campaign flips the script on recycled gifts, urging Indians to move from formalities to thoughtful, lasting gestures.
For fashion and jewellery brands, Diwali doesn’t start in October; it starts in Q3
If your festive campaign starts in Q4, you are too late to influence consumer memory. If you activate in Q3, you control the conversation, and the cart, says Nimida Digital‘s head and brand strategist.
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