brand

Dec 20, 2019

Livspace ropes in Tilt Brand Solutions

The agency will help the brand in bringing a positive shift in the market, while creating and developing the category

Oct 14, 2019

Grasim gets Srishti Sawhney as president and global brand head

She will be responsible for the pulp and fibre business, Liva brand, of Grasim Industries

Sep 25, 2019

Spikes Asia 2019: '60% of the ads do not travel well across Asia'

As cultural shifts continue to happen at a rapid pace, Irene Joshy of Kantar provides some tips to stay ahead of the curve and build iconic brands

Sep 20, 2019

England rugby stars become samurai in World Cup ad

England rugby heroes ask fans to be their 'armour' in spot for O2 by VCCP.

Sep 20, 2019

Lego launches first brand campaign in 30 years

'Rebuild the world' for Lego by BETC Paris and The Lego Agency.

Aug 21, 2019

Believe it or not: 42% Indians don’t recognise P V Sindhu!

Sindhu was not the only one with poor scores on recognition. Other famous faces amongst women endorsees did pretty badly too.