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India’s Gen Z and young Millennials prioritise digital: Study
23% of Indian content consumers are digital-only, while CTV viewership gains 3.5 crore new viewers, finds Kantar.
The scroll effect: How Instagram marketing is shaping new-age consumer behaviour in India
In a post-scroll world, brands must do more than advertise; they need to embed themselves into the rhythm of everyday digital life, says Jigsaw Brand Consultants founder.
Why brands must rethink the marketing funnel
As the marketing funnel continues to evolve, the brands that adapt, integrate, and invest smartly will come out as winners, says The Trade Desk managing director.
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Whose gaze is it anyway?
Advertising must unlearn a lot to see women as complex, independent individuals—free from the conventional, patriarchal lens, says VIRTUE Asia strategy director for India.
Strategic advertising trumps conventional ads during IPL 2024: Report
Despite over 100 brands spending on advertising during IPL 2024, only a few managed to achieve a strong consumer recall, finds the latest study by Crisp Insight and Kadence International.
Wizikey unveils AI-powered social media monitoring tool
A global consumer electronics major and an entertainment studio conglomerate are the solution's early adopters.
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