brand
Streaming TV: Advertisers' new go-to for engaged viewers
Magnite’s latest research highlights its impact on ad recall, trust, and purchase intent, offering new possibilities for brands in India.
Sizzle beyond the plate: Branding fuels restaurant success
Authenticity, creativity, and consistency turn meals into memorable experiences, proving branding is the secret ingredient for lasting loyalty.
From ads to experiences: How experiential marketing is shaping brand-consumer relationships
It is shaking up the ad world, with immersive, data-driven campaigns that forge genuine, lasting bonds with consumers.
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LS Digital launches CRAFT to boost brand engagement in a digital-first world
It aims to help brands optimise their digital communication strategies by focusing on personalised connections, immersive experiences, and scalable impact.
Marketers bet big on brand-building, not just quick wins
According to a study by CNN International Commercial and MTM, 78% of marketers listed improving brand awareness and reputation as their top goal.
Are advertising agencies inclined towards contractual workers?
Hiring independent contractors and freelancers for specialised projects helps agencies to balance flexibility, cost, and creative expertise.
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