brand

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Grasim gets Srishti Sawhney as president and global brand head
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Oct 14, 2019

Grasim gets Srishti Sawhney as president and global brand head

She will be responsible for the pulp and fibre business, Liva brand, of Grasim Industries

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Spikes Asia 2019: '60% of the ads do not travel well across Asia'
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Sep 25, 2019

Spikes Asia 2019: '60% of the ads do not travel well across Asia'

As cultural shifts continue to happen at a rapid pace, Irene Joshy of Kantar provides some tips to stay ahead of the curve and build iconic brands

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England rugby stars become samurai in World Cup ad
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Sep 20, 2019

England rugby stars become samurai in World Cup ad

England rugby heroes ask fans to be their 'armour' in spot for O2 by VCCP.

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Lego launches first brand campaign in 30 years
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Sep 20, 2019

Lego launches first brand campaign in 30 years

'Rebuild the world' for Lego by BETC Paris and The Lego Agency.

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Believe it or not: 42% Indians don’t recognise P V Sindhu!
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Aug 21, 2019

Believe it or not: 42% Indians don’t recognise P V Sindhu!

Sindhu was not the only one with poor scores on recognition. Other famous faces amongst women endorsees did pretty badly too.

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Ola's Ashish Bajaj steers into DocsApp as head, marketing
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Aug 14, 2019

Ola's Ashish Bajaj steers into DocsApp as head, marketing

At Ola Bajaj was the head of media and brand aliance