brand
Grasim gets Srishti Sawhney as president and global brand head
She will be responsible for the pulp and fibre business, Liva brand, of Grasim Industries
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Spikes Asia 2019: '60% of the ads do not travel well across Asia'
As cultural shifts continue to happen at a rapid pace, Irene Joshy of Kantar provides some tips to stay ahead of the curve and build iconic brands
England rugby stars become samurai in World Cup ad
England rugby heroes ask fans to be their 'armour' in spot for O2 by VCCP.
Lego launches first brand campaign in 30 years
'Rebuild the world' for Lego by BETC Paris and The Lego Agency.
Believe it or not: 42% Indians don’t recognise P V Sindhu!
Sindhu was not the only one with poor scores on recognition. Other famous faces amongst women endorsees did pretty badly too.
Ola's Ashish Bajaj steers into DocsApp as head, marketing
At Ola Bajaj was the head of media and brand aliance
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