KBM Spices has announced the appointment of actor Parineeti Chopra as brand ambassador.
Chopra’s bold and vibrant personality is what made her the perfect fit for KBM spices, since it is looking forward to introducing a new look for their brand.
The company is also focusing on increasing its market share with omnichannel marketing and sales models.
Rupesh Aggarwal, CMO and co-owner, KBM Foods, said, "We are extremely delighted to have Parineeti Chopra onboard as our brand ambassador. She resonates with our brand values and is loved by millions across the country. We are confident that her energy and passion for life will bring a fresh perspective to our brand and help us connect with a larger audience."