Opinion
Gaurav Patra
Feb 03, 2022

Opinion: Communications tech landscape – 2021 overview and 2022 outlook

The author lists four different ways through which the communications technology landscape is evolving

Photo by Maxim Tolchinskiy on Unsplash

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Apollo Tyres replaces Dream11 as Team India jersey sponsor

1 Apollo Tyres replaces Dream11 as Team India jersey sponsor

Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

2 Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

3 GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

Arjun Kapoor’s meme face becomes ‘Call Me Chunky’s’ ace

4 Arjun Kapoor’s meme face becomes ‘Call Me Chunky’s’ ace

Jonty Rhodes dives into cashback chase

5 Jonty Rhodes dives into cashback chase

AI’s double-click: More speed, less soul?

6 AI’s double-click: More speed, less soul?

Nike flips the script: From action to intention

7 Nike flips the script: From action to intention

Kia's Sonet embarks on a journey of uncharted thrill

8 Kia's Sonet embarks on a journey of uncharted thrill

Retail One kiosks put Nestlé’ Professional’s growth recipe to test

9 Retail One kiosks put Nestlé’ Professional’s growth recipe to test

Eknath Shinde's message to advertising, marketing and media professionals

10 Eknath Shinde's message to advertising, marketing and media professionals

Related Articles

Opinion: How familiar are you with PR, today?
Opinion
Jun 02, 2022
Tarunjeet Rattan

Opinion: How familiar are you with PR, today?

Opinion: Cracking the code - strategies for businesses in tier two and three markets in India
In-Depth
Nov 02, 2023
Gaurav Patra

Opinion: Cracking the code - strategies for ...

Opinion: How technology has changed the marketing landscape?
Advertising
Jun 30, 2022
Gaurav Patra

Opinion: How technology has changed the marketing ...

Kapil Sabharwal launches a PR specialist talent acquisition and retention firm
PR
Aug 05, 2022
Campaign India Team

Kapil Sabharwal launches a PR specialist talent ...

Just Published

Content demand in India surges, forcing marketers to rethink workflows
Marketing
32 minutes ago
Campaign India Team

Content demand in India surges, forcing marketers ...

Rising content expectations, platform volatility, and technological disruption are reshaping the fundamentals of campaign planning.

GST 2.0 and the festive economy: When policy meets consumer sentiment
Advertising
1 hour ago
Vinita Bhatia

GST 2.0 and the festive economy: When policy meets ...

For India’s brands, retailers, and households, the reworked GST 2.0 is more than a tax reform—it is the spark for a new cycle of domestic consumption.

Dream11 pivots to free-to-play model amid regulatory churn
Advertising
7 hours ago
Campaign India Team

Dream11 pivots to free-to-play model amid regulatory...

It has signed on advertisers like Swiggy, Astrotalk and Tata Neu, experimenting with campaign formats to target younger, mobile-first fans and seasoned cricket audiences.

AI agents collapse the wall between marketing and CX
Marketing
7 hours ago
Apurv Agrawal

AI agents collapse the wall between marketing and CX

From HUL’s virtual try-ons to Zepto’s AI personas, brands and agencies face new roles as machines reshape leadership and trust.