Gaurav Patra

Opinion: How technology has changed the marketing landscape?
Advertising
4 days ago
Gaurav Patra

Opinion: How technology has changed the marketing ...

The author states why marketing communications must be personalised, based on customers’ values and needs, rather than demographics like age and gender

Opinion: Communications tech landscape – 2021 overview and 2022 outlook
Opinion
Feb 03, 2022
Gaurav Patra

Opinion: Communications tech landscape – 2021 ...

The author lists four different ways through which the communications technology landscape is evolving

Opinion: How micro-influencers and data-led storytelling redefined a brand manager’s approach post-pandemic
Opinion
Oct 20, 2021
Gaurav Patra

Opinion: How micro-influencers and data-led ...

The author explains why the union of data-led storytelling and the role of micro-influencers is here to stay

Opinion: The emergence of micro-influencers and its union with PR
Opinion
Aug 30, 2021
Gaurav Patra

Opinion: The emergence of micro-influencers and its ...

The author suggests ways brands can maximise ROI with the help of this new phenomenon

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