Gaurav Patra

4 days ago

Opinion: How technology has changed the marketing ...

The author states why marketing communications must be personalised, based on customers’ values and needs, rather than demographics like age and gender

Feb 03, 2022

Opinion: Communications tech landscape – 2021 ...

The author lists four different ways through which the communications technology landscape is evolving

Oct 20, 2021

Opinion: How micro-influencers and data-led ...

The author explains why the union of data-led storytelling and the role of micro-influencers is here to stay

Aug 30, 2021

Opinion: The emergence of micro-influencers and its ...

The author suggests ways brands can maximise ROI with the help of this new phenomenon