Gaurav Patra
Nov 02, 2023

Opinion: Cracking the code - strategies for businesses in tier two and three markets in India

As tier two and three towns are expected to contribute 50% of the total sales for e-commerce brands by 2030, the author lists effective marketing strategies for running businesses

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

8 minutes ago

India’s Gen Z and young Millennials prioritise ...

23% of Indian content consumers are digital-only, while CTV viewership gains 3.5 crore new viewers, finds Kantar.

3 hours ago

Dentsu, Criteo sign a global commerce media deal

Dentsu to use Criteo’s Commerce Media Platform for global performance campaigns across its retailer channels.

4 hours ago

Scrutiny over media trading will be a top story in ...

Five of Campaign's global editors spoke on a panel at Campaign House in Cannes.

4 hours ago

WPP Media changes regional structure across Asia ...

The new 'APMEA' model divides WPP's media business across six sub-regions and names new leadership roles.