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This week, as the Champions League T20 gets underway, Storyboard gets industry reactions to an untried and untested format.The war between telecom brands continues - it's all about price!All this and a lots of news and views, only on Storyboard at 8:30 am and 2:30 pm on Saturday, 11:30 am on Sunday and 7:30pm on Tuesdays, on CNBC TV18.
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Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.
His career spans over two decades, and he most recently served as executive director and India head-creative at McCann Worldgroup.