Advertising Marketing In-Depth
Vinita Bhatia
Jun 24, 2025

Cheques, challenges and change: Why VC still misses the mark

At Cannes Lions, a panel on health equity spotlighted why 2% VC funding for women isn’t just outdated—it’s bad business.

(Left to right): Reckitt’s chief communications and corporate affairs officer, Sheila Redzepi, sportsperson and entrepreneur Serena Williams, Acumen America’s managing partner Catherine Casey Nanda with CNBC anchor, Tania Bryer. Image source: Cannes Lions.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Birla Opus Calista showcases stain resistance in new campaign

1 Birla Opus Calista showcases stain resistance in new campaign

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

2 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

3 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

4 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Johny Lever features in KFC’s new Feastival campaign

5 Johny Lever features in KFC’s new Feastival campaign

Kinder Joy launches DC-themed Funko Pop! collection in India

6 Kinder Joy launches DC-themed Funko Pop! collection in India

Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

7 Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

Livpure selects Weber Shandwick as communications partner

8 Livpure selects Weber Shandwick as communications partner

Asian Paints Illuminates Mumbai’s Sea Link to celebrate BCCI partnership

9 Asian Paints Illuminates Mumbai’s Sea Link to celebrate BCCI partnership

Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4,000 jobs

10 Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4,000 jobs

Related Articles

Serena Williams: Inspiring brand lessons from the GOAT
Advertising
Aug 22, 2022
Nikita Mishra

Serena Williams: Inspiring brand lessons from the GOAT

HDFC Ergo redefines workplace inclusivity
Advertising
Feb 23, 2024
Campaign India Team

HDFC Ergo redefines workplace inclusivity

Leaders must not be afraid of owning up to mistakes: Serena Williams
Marketing
Apr 29, 2021
Raahil Chopra

Leaders must not be afraid of owning up to ...

Rainbow-washing or real allyship? Brands face a pride reckoning
Advertising
Jun 25, 2025
Vinita Bhatia

Rainbow-washing or real allyship? Brands face a ...

Just Published

Adani seeks single agency for INR 600-crore media overhaul
Advertising
4 hours ago
Campaign India Team

Adani seeks single agency for INR 600-crore media ...

The conglomerate has issued a RFP demanding high-scale credentials as it shifts to a digital-heavy, ROI-led model with expanded influencer activity.

The INR 12-lakh crore opportunity brands are missing
Advertising
7 hours ago
Shannon Tellis

The INR 12-lakh crore opportunity brands are missing

To a large extent, the differently abled community remains invisible to marketers. But some brands are trying to change that through smarter advertising and inclusive design.

The feed is full, but we’re all starving
Advertising
7 hours ago
Nikhil Sharda

The feed is full, but we’re all starving

Why brands must stop performing for algorithms and start speaking to humans again

HDFC Securities and Nitesh Tiwari built a cinematic counter to India’s fraud economy
Advertising
8 hours ago
Vinita Bhatia

HDFC Securities and Nitesh Tiwari built a cinematic ...

Its ‘Scam 2025’ campaign leans on entertainment-led storytelling to decode digital fraud, signalling a shift in how brands approach financial literacy.