Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Jul 09, 2024
If agencies want to see higher share prices, they should be pushing the case for creative
INVESTOR VIEW: Creativity is often perceived as a 'low growth, 'low margin' business, a 'necessary evil'. It's a perception at odds with its value and one that's ripe for change.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
+(1).png&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Opinion
Oct 13, 2025
Knocking down new doors to creativity
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Just Published
Advertising
1 hour ago
SMBs see AI advertising as growth catalyst, but ...
Amazon Ads’ research shows strong AI uptake among SMBs, yet many feel overwhelmed by the volume of tools available and uncertain about how to begin using them effectively.
Advertising
2 hours ago
Fast-fashion playbook shifts as Indian Garage Co ...
Its #FreeStyleIt campaign adopts a cinematic, platform-led strategy to test whether stylised storytelling can convert youth attention into measurable action.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
2 hours ago
Charlie Smith joins Nothing as chief brand officer
As part of Nothing’s executive team, he will oversee global brand, image, marketing, communications and store design
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
3 hours ago
iQOO sparks cross-brand billboard banter across ...
iQOO has triggered a wave of billboard banter with multiple brands, using humour and relatable themes to engage digital audiences.
