O&M’s entry: hold the celebrations for a while

While everyone was consumed with Slumdog, I was quietly celebrating the announcement that O&M would, indeed, take part in the Abbys.For an award to be respected, there are a number of factors that need to be taken into account.You need a jury that is respected, a process to judge the entries that is acceptable, and an awarding body that is above suspicion.

by Campaign India Team