OMD India has bagged the media duties for Wipro Consumer Care brands, Yardley, Glucovita and Safewash.
The agency has set up a dedicated team of media, strategy and data specialists in its Bengaluru office to handle the mandate which includes media buying and planning for both offline and digital channels. The mandate also spreads to any new brands that will be launched.
Priti Murthy, CEO, OMD India, said, "We are delighted to have the opportunity to work with Wipro and its amazing portfolio of brands. This collaboration will give us the opportunity to create interesting, challenging and effective work in the constantly changing marketing and media ecosystem. By leveraging our deep analytical capabilities, performance-based media channels and media creativity, we are well prepared to drive tangible business results and growth for Wipro.”