OMD India has bagged the local media mandate for Confira Lab’s the Pink Foundry.
The agency will be responsible for the brand's launch, e-commerce and digital. It will focus on increasing visibility and reach for the brand through contemporary precision marketing and creative positioning.
The account win did not involve a multi-agency pitch. The agency's office in Gurugram will handle the account.
Priti Murthy, CEO, OMD India, said, “We have a wholesome appetite for new-age lifestyle brands like the Pink Foundry that are extremely refreshing to work with. They allow scope for more innovation and creativity. OMD India has an agile mindset and a digital-first vision and I am positive that we will be making some future-forward decisions together.”
Niloni Shah, co-founder and head of innovation, the Pink Foundry, said, “OMD India’s agility and passion for the market that we are trying to cater to, instantly resonated with us. With its proven expertise in digital and branding new-age companies, I am looking forward to establishing The Pink Foundry as a trusted skin care Brand, while bringing world class quality of products to the Indian consumer.
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Account won without a multi-agency pitch
Was managing partner, Ogilvy Mumbai