Campaign India Team
Jun 28, 2021

OMD India to handle media duties for the Pink Foundry

No multi-agency pitch involved

OMD India to handle media duties for the Pink Foundry
OMD India has bagged the local media mandate for Confira Lab’s the Pink Foundry. 
 
The agency will be responsible for the brand's launch, e-commerce and digital. It will focus on increasing visibility and reach for the brand through contemporary precision marketing and creative positioning.
 
The account win did not involve a multi-agency pitch. The agency's office in Gurugram will handle the account.  
 
Priti Murthy, CEO, OMD India, said, “We have a wholesome appetite for new-age lifestyle brands like the Pink Foundry that are extremely refreshing to work with. They allow scope for more innovation and creativity. OMD India has an agile mindset and a digital-first vision and I am positive that we will be making some future-forward decisions together.”
 
Niloni Shah, co-founder and head of innovation, the Pink Foundry, said, “OMD India’s agility and passion for the market that we are trying to cater to, instantly resonated with us. With its proven expertise in digital and branding new-age companies, I am looking forward to establishing The Pink Foundry as a trusted skin care Brand, while bringing world class quality of products to the Indian consumer.
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

Indian singles prioritise compatibility over ...

Only about 11% of women regard financial stability as a critical partner selection criterion, according to a study by Jeevansathi.

1 day ago

Indians among the least satisfied with their love ...

South Korea and Japan are the only two other countries with satisfaction scores lower than that of India, finds Love Life Satisfaction Survey by Ipsos.

1 day ago

50,000 businesses, one goal: Gallabox looks at ...

As traditional channels lose steam, brands are rethinking customer conversations and the SaaS company is helping businesses turn WhatsApp into a sales and marketing powerhouse.

1 day ago

Unilever increases marketing spend by almost $1 billion

The FMCG giant's turnover rose to over $65 billion USD in 2024.