Campaign India Team
Jan 06, 2020

New Business League: November 2019 update

DDB Mudra and Mindshare continue on top

Wunderman Thompson up to number two in the creative league
Wunderman Thompson up to number two in the creative league

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.

Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com. 

CREATIVE AGENCY LEAGUE

Rank This Month Rank Last Month Agency Recent Wins Estimated YTD Win Revenue (crore) Recent Losses Estimated Overall YTD Win Revenue (crore) No. of wins
1 1 DDB  Mudra McDonald's, Project A, Bigen Men's Hair Color Project 116.9   116.9 42
2 3 Wunderman Thompson AirAsia, Panasonic Projects, Axis Mutual Fund Projects 78 Hike Messenger 76.6 60
3 2 MullenLowe Group Lintas Marico’s Saffola, ZEE5 Partners, USV, Tata Motors' Altroz 42.9   42.7 14
4 4 Ogilvy Mondelez, Uber India Project, Star Group - Hotstar VIP, Home Credit, Hindustan Unilever 34.6 Jaquar Project - LBD 34.1 24
5 5 Leo Burnett Tinder, People Interactive, Bajaj Auto (KTM), Lodha, South Arfica Tourism Project 35.2 Coke - Thumsup 32.2 48
6 8 Publicis + Publicis Ambience Navratna, Ferrero, Dole, AXA, Zee South Tamil Project 28   28 26
7 7 McCann Worldgroup GSK pharmaceuticals, Star Cement Project, M4Marry Project, NIIT Project 28.1 Dabur project 27.9 25
8 6 Dentsu Britannia Timepass, Kokuyo Camlin, V-Mart Fashion 22.9   22.4 14
9 9 Havas Worldwide Citroën, Japan Airlines, Pfizer, Harman Kardon(Infinity), Oberoi International School Project 18.3 Keventer 17.9 21
10 38 Arc Worldwide PMI Retail (Manpower) Project, PMI Event Project 15.9   15.9 24
11 10 VMLY&R Big Bazaar, SUD Life, Saffola Oils 12.9   12.9 7
12 12 L&K Saatchi & Saatchi Nivea, Entertainment Network, Milklane Dairy Services, Bergner Impex India, Prayagh Nutri 11.5   10.9 14
13 11 Isobar Financial Service Brand 10.7   10.7 8
14 13 WATConsult Goibibo, Schneider Electric, Tata Group's Croma digital 7.4   7.4 3
15 15 Digitas Amway India Project, UdChalo, Royal Enfield Project, Great Wall Motors Project 7.3   7.3 19
16 14 M&C Saatchi & Saatchi Realme Project, Ibis, Accor Corporate 7.3   7.3 5
17 16 The Womb Noble Hygeine, Diageo, Quarry 5.8   5.8 6
18 17 Indigo Techcom Bank Project, Johari Digital Healthcare Project 5.1   5.1 20
19 19 BBH Audi 6.7 Playstation 4.7 1
20 20 Gozoop IPL Franchise Kolkata Knight Riders (KKR), amanté digital 4   4 2
            558.8 416

MEDIA AGENCY LEAGUE

Rank This Month Rank Last Month Agency Recent Wins Estimated YTD Win Revenue (crore) Recent Losses Estimated Overall YTD Win Revenue (crore) No. of wins
1 1 Mindshare The Walt Disney Company, General Insurance Council, Jet Priviledge 131.2   131.2 62
2 2 Dentsu X Oplus Mobitech, Honda Cars India, Subway System(Social), Oppo Mobiles 66.7   66.7 15
3 3 MediaCom ShareChat, Merck, GOQii, Parle Agro 34 Skechers 32.2 12
4 4 Zenith Disney, WeWork, Alt Balaji, Honor Project, Hero Electronix, Walmart Best Price Project 29.8 Iffco-Tokio Health Insurance 27.1 7
5 5 Lodestar UM Mattel,Saregama, Zomato, ABT Associates, HPCL 26.8 Zivame 25.8 5
6 8 Havas Media Gameskraft, Disney, British Council, OKCupid, Tripadvisor, Tinder, British Council, Toto 17   16 16
7 6 Wavemaker Odisha Tourism, Saint-Gobain, Muthoot Fin Corp, Mfine, Cure.Fit, ITC 19 Redbus.com 15.9 12
8 7 Madison Media Racetrack.ai, Marico, Medlife 17.2 Jet Priviledge  12.8 3
9 9 Initiative 1MG Technologies,Freudenberg Gala Household Product, Win Pens 12   12 9
10 10 Starcom Medlife, Mobile Premier League, RealMe Mobiles, Adda 52, Zivame 11.4 National Geographic 10.7 7
11 11 OMD MudraMax Skechers, SNAP, Fab Alley, Aurelia 8.1 Lovely Professional University 3.1 8
12 12 PHD Singapore Airlines 2.9   -3.4 2
13 13 Carat Manufacturing company 5.5 Mosons Extractions -5.5 3
14 14 Motivator     Honor -11.5 0
            333.2 161

 

Source:
Campaign India

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