The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.
CREATIVE AGENCY LEAGUE
| Rank This Month | Rank Last Month | Agency | Recent Wins | Estimated YTD Win Revenue (crore) | Recent Losses | Estimated Overall YTD Win Revenue (crore) | No. of wins |
| 1 | 1 | DDB Mudra | McDonald's, Project A, Bigen Men's Hair Color Project | 116.9 | 116.9 | 42 | |
| 2 | 3 | Wunderman Thompson | AirAsia, Panasonic Projects, Axis Mutual Fund Projects | 78 | Hike Messenger | 76.6 | 60 |
| 3 | 2 | MullenLowe Group Lintas | Marico’s Saffola, ZEE5 Partners, USV, Tata Motors' Altroz | 42.9 | 42.7 | 14 | |
| 4 | 4 | Ogilvy | Mondelez, Uber India Project, Star Group - Hotstar VIP, Home Credit, Hindustan Unilever | 34.6 | Jaquar Project - LBD | 34.1 | 24 |
| 5 | 5 | Leo Burnett | Tinder, People Interactive, Bajaj Auto (KTM), Lodha, South Arfica Tourism Project | 35.2 | Coke - Thumsup | 32.2 | 48 |
| 6 | 8 | Publicis + Publicis Ambience | Navratna, Ferrero, Dole, AXA, Zee South Tamil Project | 28 | 28 | 26 | |
| 7 | 7 | McCann Worldgroup | GSK pharmaceuticals, Star Cement Project, M4Marry Project, NIIT Project | 28.1 | Dabur project | 27.9 | 25 |
| 8 | 6 | Dentsu | Britannia Timepass, Kokuyo Camlin, V-Mart Fashion | 22.9 | 22.4 | 14 | |
| 9 | 9 | Havas Worldwide | Citroën, Japan Airlines, Pfizer, Harman Kardon(Infinity), Oberoi International School Project | 18.3 | Keventer | 17.9 | 21 |
| 10 | 38 | Arc Worldwide | PMI Retail (Manpower) Project, PMI Event Project | 15.9 | 15.9 | 24 | |
| 11 | 10 | VMLY&R | Big Bazaar, SUD Life, Saffola Oils | 12.9 | 12.9 | 7 | |
| 12 | 12 | L&K Saatchi & Saatchi | Nivea, Entertainment Network, Milklane Dairy Services, Bergner Impex India, Prayagh Nutri | 11.5 | 10.9 | 14 | |
| 13 | 11 | Isobar | Financial Service Brand | 10.7 | 10.7 | 8 | |
| 14 | 13 | WATConsult | Goibibo, Schneider Electric, Tata Group's Croma digital | 7.4 | 7.4 | 3 | |
| 15 | 15 | Digitas | Amway India Project, UdChalo, Royal Enfield Project, Great Wall Motors Project | 7.3 | 7.3 | 19 | |
| 16 | 14 | M&C Saatchi & Saatchi | Realme Project, Ibis, Accor Corporate | 7.3 | 7.3 | 5 | |
| 17 | 16 | The Womb | Noble Hygeine, Diageo, Quarry | 5.8 | 5.8 | 6 | |
| 18 | 17 | Indigo | Techcom Bank Project, Johari Digital Healthcare Project | 5.1 | 5.1 | 20 | |
| 19 | 19 | BBH | Audi | 6.7 | Playstation | 4.7 | 1 |
| 20 | 20 | Gozoop | IPL Franchise Kolkata Knight Riders (KKR), amanté digital | 4 | 4 | 2 | |
| 558.8 | 416 |
MEDIA AGENCY LEAGUE
| Rank This Month | Rank Last Month | Agency | Recent Wins | Estimated YTD Win Revenue (crore) | Recent Losses | Estimated Overall YTD Win Revenue (crore) | No. of wins |
| 1 | 1 | Mindshare | The Walt Disney Company, General Insurance Council, Jet Priviledge | 131.2 | 131.2 | 62 | |
| 2 | 2 | Dentsu X | Oplus Mobitech, Honda Cars India, Subway System(Social), Oppo Mobiles | 66.7 | 66.7 | 15 | |
| 3 | 3 | MediaCom | ShareChat, Merck, GOQii, Parle Agro | 34 | Skechers | 32.2 | 12 |
| 4 | 4 | Zenith | Disney, WeWork, Alt Balaji, Honor Project, Hero Electronix, Walmart Best Price Project | 29.8 | Iffco-Tokio Health Insurance | 27.1 | 7 |
| 5 | 5 | Lodestar UM | Mattel,Saregama, Zomato, ABT Associates, HPCL | 26.8 | Zivame | 25.8 | 5 |
| 6 | 8 | Havas Media | Gameskraft, Disney, British Council, OKCupid, Tripadvisor, Tinder, British Council, Toto | 17 | 16 | 16 | |
| 7 | 6 | Wavemaker | Odisha Tourism, Saint-Gobain, Muthoot Fin Corp, Mfine, Cure.Fit, ITC | 19 | Redbus.com | 15.9 | 12 |
| 8 | 7 | Madison Media | Racetrack.ai, Marico, Medlife | 17.2 | Jet Priviledge | 12.8 | 3 |
| 9 | 9 | Initiative | 1MG Technologies,Freudenberg Gala Household Product, Win Pens | 12 | 12 | 9 | |
| 10 | 10 | Starcom | Medlife, Mobile Premier League, RealMe Mobiles, Adda 52, Zivame | 11.4 | National Geographic | 10.7 | 7 |
| 11 | 11 | OMD MudraMax | Skechers, SNAP, Fab Alley, Aurelia | 8.1 | Lovely Professional University | 3.1 | 8 |
| 12 | 12 | PHD | Singapore Airlines | 2.9 | -3.4 | 2 | |
| 13 | 13 | Carat | Manufacturing company | 5.5 | Mosons Extractions | -5.5 | 3 |
| 14 | 14 | Motivator | Honor | -11.5 | 0 | ||
| 333.2 | 161 |
