Campaign India Team
Dec 16, 2020

New Business League: October 2020 update

Which creative and media agencies are leading the list?

New Business League: October 2020 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com. 
 
CREATIVE AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD Win Revenue (crore) Recent Losses Estimated Overall YTD Win Revenue (crore) No. of wins
1 1 DDB Mudra Group Unacademy Project, UNDP Project, Pure and Sure 106.4   104.4 81
2 2 McCann WorldGroup NASSCOM Project, Dr. Lal Path Lab 25.7   25.7 20
3 3 Wunderman Thompson Exide-SF & Dynex, Exide Life, HSBC Project 24.4 Hershey 21.1 63
4 4 Havas Worldwide Harman - Jbl & Hk, William Grants, Vivo Project 20   20 41
5 5 VMLY&R Multiliving, Nesterra, Oki Games, Oki LED, Colgate Commerce, Edelweiss Project, IDFC First Project 15.5   15.5 23
6 6 WATConsult TVS Motors, SBI Bank (ORM), Vega, Meyer Vitabiotics digital, Nobel Hygiene digital 12.1   12.1 7
7 7 The Womb UpGrad Education pvt, Reliance Retail, Rupeek 10.7   10.7 11
8 8 Dentsu Mobile Premier League 14.8 Harman - Jbl & Hk 10.4 6
9 10 Leo Burnett AG&P, Provident Housing, YES BANK Project, Woodcraft India Pvt Ltd Project 8.5   8.4 17
10 9 L&K Saatchi & Saatchi Reliance Digital, Hettich, Practo, Abbott Consumer Pharma 8.9   7.9 10
11 11 IdeateLabs TATA Tele Business Services, UTI Mutual Fund, TransUnion CIBIL 6.7   6.7 5
12 12 MullenLowe Lintas Group  OLX Jobs, Veggie Clean, SkinKraft Project, Hershey 6.9 Astral Poly Technik 5.5 20
13 13 Arm Worldwide MTV 5.4   5.4 1
14 14 Isobar Danone digital, Max Bupa Digital, Diageo Brands 4.6   4.6 3
15 18 Ogilvy Ti Cycles, Cars24 services, Mobile Premier League Project 9.1   4.1 9
16 15 Mirum WileyNXT (Social Media), Silver Arrows and Bimamitra 3.4   3.4 2
17 16 BBDO HP Project, Yes Bank, Idea Projects, HUL (V Wash) 3.2   3.2 10
18 17 Gozoop OPPO digital, SterloMax 2.7   2.7 2
19 19 Blue Vector Volvo Social Media 2   2 1
20 20 DViO Digital McDonald's digital 2   2 1
          2020(Jan-Oct) 296.5 379
          2019(Jan-Oct) 466.2 371
          YoY Comparison: -36.40% 2.20%
 
MEDIA AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD Win Revenue (crore) Recent Losses Estimated Overall YTD Win Revenue (crore) No. of wins
1 1 Havas Media Transforming Rural India Foundation+Bill Gates Foundation, JBL India, Norton Lifelock Antivirus AOR, GITAM University 23.1 Emirates Airlines 22.1 14
2 3 Starcom Pharmeasy, Apica Group (ANA Oils), Cholayil, Udemy, Metro, UpGrad 25 Sun Pharmaceutical Industries 18.9 17
3 2 dentsu X Benetton Digital, Association of Mutual Funds, Toyota Kirloskar Motor Project 18.4 Axis Mutual Fund 17.4 13
4 6 Zenith Chikai Global, Mobile Premier League, Marico, ITC Store 16.6   16.6 14
5 7 Wavemaker Zee Entertainment, Pagarbook, Lectro E-Mobility 18.3 ITC 14.7 14
6 5 MediaCom Dabur Digital, Lionsgate, Citro ën, Hasbro, Malabar Gold & Diamonds, Uber 13.4 Mobile Premier League 12 9
7 4 PHD LG Ecom, Forevermark Ecom, Diageo, Aasaan Job 14.4   11.1 6
8   Digitas Marico, DBS Bank, Philip Morris International 8   8 5
9 8 Lodestar UM Emirates Airlines 3.4   3.4 3
10 9 Mindshare TI Cycles, Alchem International, TCS iON, D'Decor, Kellogg, Wellman, WILDCRAFT 18.4 Pharmeasy 3.1 13
11 11 Performics Planet Sports, OYO, GCPL 2.9   2.9 4
12 10 Kinnect Bausch + Lomb Digital 1.7   1.7 1
13 12 Gozoop SterloMax 1.4   1.4 1
14 13 Clevertize eBay 1   1 1
15 14 Madison Media Dr Fixit 0.3   0.3 1
16 15 iProspect VFS Global 0.3   0.3 1
17 16 Initiative Meesho, Cred 0.3   0.3 1
18 17 Carat FMCG Client 0.8 Diageo 0 3
19 18 Essence FacesCanada, Games24x7 1.7 UpGrad -0.4 2
20 19 OMD MudraMax SAP 1 Carapelli Firenz   2
          2020(Jan-Oct) 132.8 125
          2019(Jan-Oct) 305.8 152
          YoY Comparison: -56.60% -17.80%

 

Source:
Campaign India