Campaign India Team
Feb 03, 2021

New Business League: December 2020 update

Find out which agencies ended 2020 on top

New Business League: December 2020 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com. 
 
CREATIVE AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD Win Revenue (crore) Recent Losses Estimated Overall YTD Win Revenue (crore) No. of wins
1 1 DDB Mudra Group L'Oreal Professionel Projects, Tanishq Projects, Unacademy Project, UNDP Project, Pure and Sure 108.9   108.9 53
2 3 McCann Worldgroup BMW, Healthily Project, Twilio Project, Exxon Mobil Project, Karo Sambhav Project 33.6   33.6 27
3 2 Havas Worldwide Bel Cheese, BIPHA, Vegolution 28.1   28.1 42
4 14 Ogilvy Ti Cycles, Cars24 services, Mobile Premier League Project 28.5   23.4 18
5 4 Wunderman Thompson AU Bank Project, Edelweiss Project, Extraamarks Project 24.7 Hershey 21.3 67
6 5 VMLY&R CIPLA, Multiliving, Nesterra, Oki Games, Oki LED, Colgate Commerce, Edelweiss Project, IDFC First Project 15.6 Bel Cheese 14.6 25
7 8 Dentsu Mobile Premier League 17.9 Harman - Jbl & Hk 14.4 19
8 6 The Womb Mahindra Scorpio, UpGrad Education pvt, Reliance Retail 12.4   12.4 12
9 7 WATConsult TVS Motors, SBI Bank (ORM), Vega, Meyer Vitabiotics digital, Nobel Hygiene digital 12.1   12.1 7
10 9 L&K Saatchi & Saatchi i Reliance Digital, Hettich, Practo, Abbott Consumer Pharma 9   8 11
11 10 Leo Burnett WhiteHat Jr Project, AG&P, Provident Housing, YES BANK Project, Woodcraft India Pvt Ltd Project 8.9   7.9 21
12 11 IdeateLabs TATA Tele Business Services, UTI Mutual Fund, TransUnion CIBIL 6.7   6.7 5
13 12 ARM Worldwide MTV 5.4   5.4 1
14 13 Isobar Danone digital, Max Bupa Digital, Diageo Brands 4.6   4.6 3
15 15 MullenLowe Lintas Group Whirlpool, OLX Jobs, Veggie Clean, SkinKraft Project, Hershey 7.2 Astral Poly Technik 3.9 21
16 16 BBDO HP Project, Yes Bank, Idea Projects, HUL (V Wash) 3.6   3.6 12
17 17 Mirum WileyNXT (Social Media), Silver Arrows and Bimamitra 3.4   3.4 2
18 18 Gozoop OPPO digital, SterloMax 2.7   2.7 2
19 19 Blue Vector Volvo Social Media 2   2 1
20 20 DViO Digital McDonald's digital 2   2 1
          2020(Jan-Dec) 339.6 432
          2019(Jan-Dec) 569.5 439
          YoY Comparison: -40.40% -1.60%
 
MEDIA AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD Win Revenue (crore) Recent Losses Estimated Overall YTD Win Revenue (crore) No. of wins
1 1 Havas Media Transforming Rural India Foundation+Bill Gates Foundation, JBL India, Norton Lifelock Antivirus AOR, GITAM University 28 Emirates Airlines 27 15
2 4 Dentsu X Principal Mutual Funds, Benetton Digital, Association of Mutual Funds, Toyota 25.1   25.1 23
3 2 MediaCom Aqualite, Dabur Digital, Lionsgate, Citroën, Hasbro, Malabar Gold & Diamonds, Uber 23.3 Mobile Premier League 21.9 13
4 3 Starcom Apical, Pharmeasy, Apica Group (ANA Oils), Cholayil, Udemy, Metro, UpGrad 26.7 Sun Pharmaceutical Industries 20.6 19
5 5 Wavemaker Zee Entertainment, Pagarbook, Lectro E-Mobility 21.2 ITC 17.5 20
6 6 Zenith Chikai Global, Mobile Premier League, Marico, ITC Store 16.6   16.6 14
7 7 PHD LG Ecom, Forevermark Ecom, Diageo, Aasaan Job 14.4   10 7
8 8 Digitas Marico, DBS Bank, Philip Morris Internationa 8   8 5
9 10 Mindshare TI Cycles, Alchem International, TCS iON, D'Decor, Kellogg, Wellman, WILDCRAFT 18.8   3.6 14
10 9 Lodestar UM Emirates Airlines 3.4   3.4 3
11 11 Performics Planet Sports, OYO, GCPL 2.9   2.9 4
12 18 Carat WWE Entertainment Corp, Yes Bank, CUCKOO INDIA 3.3 Diageo 2.5 9
13 13 Initiative Meesho, Cred, Manipal University Jaipur 1.9   1.9 4
14 12 Kinnect Bausch + Lomb Digital 1.7   1.7 1
15 14 Gozoop SterloMax 1.4   1.4 1
16 15 Clevertize eBay 1   1 1
17 16 Madison Media Dr. Fixit 0.3   0.3 1
18 17 iProspect VFS Global 0.3   -0.3 1
19 19 Essence FacesCanada, Games24x7 1.7 UpGrad -0.4 2
20 20 OMD MudraMax SAP 1 Carapelli Firenze -2.1 2
          2020(Jan-Dec) 163.3 159
          2019(Jan-Dec) 373.8 179
          YoY Comparison: -56.30% -11.20%
 
 
Source:
Campaign India