New Business League: December 2020 update

Find out which agencies ended 2020 on top

Feb 03, 2021 02:30:00 PM | Article | Campaign India Team

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com. 
 
CREATIVE AGENCY LEAGUE
 
Rank This MonthRank Last MonthAgencyRecent WinsEstimated YTD Win Revenue (crore)Recent LossesEstimated Overall YTD Win Revenue (crore)No. of wins
11DDB Mudra GroupL'Oreal Professionel Projects, Tanishq Projects, Unacademy Project, UNDP Project, Pure and Sure108.9 108.953
23McCann WorldgroupBMW, Healthily Project, Twilio Project, Exxon Mobil Project, Karo Sambhav Project33.6 33.627
32Havas WorldwideBel Cheese, BIPHA, Vegolution28.1 28.142
414OgilvyTi Cycles, Cars24 services, Mobile Premier League Project28.5 23.418
54Wunderman ThompsonAU Bank Project, Edelweiss Project, Extraamarks Project24.7Hershey21.367
65VMLY&RCIPLA, Multiliving, Nesterra, Oki Games, Oki LED, Colgate Commerce, Edelweiss Project, IDFC First Project15.6Bel Cheese14.625
78DentsuMobile Premier League17.9Harman - Jbl & Hk14.419
86The WombMahindra Scorpio, UpGrad Education pvt, Reliance Retail12.4 12.412
97WATConsultTVS Motors, SBI Bank (ORM), Vega, Meyer Vitabiotics digital, Nobel Hygiene digital12.1 12.17
109L&K Saatchi & Saatchii Reliance Digital, Hettich, Practo, Abbott Consumer Pharma9 811
1110Leo BurnettWhiteHat Jr Project, AG&P, Provident Housing, YES BANK Project, Woodcraft India Pvt Ltd Project8.9 7.921
1211IdeateLabsTATA Tele Business Services, UTI Mutual Fund, TransUnion CIBIL6.7 6.75
1312ARM WorldwideMTV5.4 5.41
1413IsobarDanone digital, Max Bupa Digital, Diageo Brands4.6 4.63
1515MullenLowe Lintas GroupWhirlpool, OLX Jobs, Veggie Clean, SkinKraft Project, Hershey7.2Astral Poly Technik3.921
1616BBDOHP Project, Yes Bank, Idea Projects, HUL (V Wash)3.6 3.612
1717MirumWileyNXT (Social Media), Silver Arrows and Bimamitra3.4 3.42
1818GozoopOPPO digital, SterloMax2.7 2.72
1919Blue VectorVolvo Social Media2 21
2020DViO DigitalMcDonald's digital2 21
     2020(Jan-Dec)339.6432
     2019(Jan-Dec)569.5439
     YoY Comparison:-40.40%-1.60%
 
MEDIA AGENCY LEAGUE
 
Rank This MonthRank Last MonthAgencyRecent WinsEstimated YTD Win Revenue (crore)Recent LossesEstimated Overall YTD Win Revenue (crore)No. of wins
11Havas MediaTransforming Rural India Foundation+Bill Gates Foundation, JBL India, Norton Lifelock Antivirus AOR, GITAM University28Emirates Airlines2715
24Dentsu XPrincipal Mutual Funds, Benetton Digital, Association of Mutual Funds, Toyota25.1 25.123
32MediaComAqualite, Dabur Digital, Lionsgate, Citroën, Hasbro, Malabar Gold & Diamonds, Uber23.3Mobile Premier League21.913
43StarcomApical, Pharmeasy, Apica Group (ANA Oils), Cholayil, Udemy, Metro, UpGrad26.7Sun Pharmaceutical Industries20.619
55WavemakerZee Entertainment, Pagarbook, Lectro E-Mobility21.2ITC17.520
66ZenithChikai Global, Mobile Premier League, Marico, ITC Store16.6 16.614
77PHDLG Ecom, Forevermark Ecom, Diageo, Aasaan Job14.4 107
88DigitasMarico, DBS Bank, Philip Morris Internationa8 85
910MindshareTI Cycles, Alchem International, TCS iON, D'Decor, Kellogg, Wellman, WILDCRAFT18.8 3.614
109Lodestar UMEmirates Airlines3.4 3.43
1111PerformicsPlanet Sports, OYO, GCPL2.9 2.94
1218CaratWWE Entertainment Corp, Yes Bank, CUCKOO INDIA3.3Diageo2.59
1313InitiativeMeesho, Cred, Manipal University Jaipur1.9 1.94
1412KinnectBausch + Lomb Digital1.7 1.71
1514GozoopSterloMax1.4 1.41
1615ClevertizeeBay1 11
1716Madison MediaDr. Fixit0.3 0.31
1817iProspectVFS Global0.3 -0.31
1919EssenceFacesCanada, Games24x71.7UpGrad-0.42
2020OMD MudraMaxSAP1Carapelli Firenze-2.12
     2020(Jan-Dec)163.3159
     2019(Jan-Dec)373.8179
     YoY Comparison:-56.30%-11.20%