mindshare

12 hours ago

Wavemaker bags 19 awards at ABBY Awards 2025

Two GroupM companies, Wavemaker India and Mindshare India win 32 awards at ABBY Awards 2025 held on Day 1 of Goafest 2025.

Apr 28, 2025

When tea hits the high notes: Brooke Bond’s musical brew

Turning steam into symphony, Taj Mahal Tea brews emotion, art and culture into its latest multi-sensory activation.

Apr 07, 2025

Retail gets a sixth sense with Britannia A-Eye

Powered by Google Gemini, it lets visually impaired shoppers navigate stores independently—proof that inclusive tech can also be good business.

Apr 01, 2025

Wavemaker, Mondelez emerge top winners at EMVIE Awards 2025

EMVIES receive 1,779 entries from 33 agencies this year with 443 entries being shortlisted for evaluation.

Jan 22, 2025

GroupM axes global agency CEO roles in major centralisation push

EssenceMediacom, Mindshare and Wavemaker brands will still operate globally and local market CEOs will retain their roles.

Dec 19, 2024

UltraTech's latest campaign cements trust with technology

The interactive campaign transforms the cement company’s logos into a bot, powered by an AI and AR, which can address many home building queries.