Campaign India Team
Nov 08, 2020

New Business League: September 2020 update

Which creative and media agencies are leading the list?

New Business League: September 2020 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com. 
 
CREATIVE AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD Win Revenue (crore) Recent Losses Estimated Overall YTD Win Revenue (crore) No. of wins
1 1 DDB Mudra Group Adani Airport, Tata Steel Project, McDonald's North & East - Digital, Indospace 98.3   96.3 47
2 2 McCann Worldgroup NASSCOM Project, Dr. Lal Path Lab 25.3   25.3 19
3 5 Wunderman Thompson AMFI Project, Hero Electric Project, Aster Hospital, Indusind Bank Project 22.9 Hershey 19.6 59
4 3 Havas Worldwide Harman - Jbl & Hk, William Grants, Vivo Project 16.2   1.62 34
5 4 VMLY&R Nesterra, Oki Games, Oki LED, Colgate Commerce, Edelweiss Project, IDFC First Project 15.4   15.4 21
6 6 WATConsult TVS Motors, SBI Bank (ORM), Vega, Meyer Vitabiotics digital, Nobel Hygiene digital 12.1   12.1 7
7 48 The Womb UpGrad Education pvt, Reliance Retail, Rupeek 10.7   10.7 11
8 7 Dentsu Mobile Premier League 14.8 Harman - Jbl & Hk 10.4 6
9 9 L&K Saatchi & Saatchi Reliance Digital, Hettich, Practo, Abbott Consumer Pharma 8.6   8.2 9
10 8 Leo Burnett Provident Housing, Yes Bank Project, Woodcraft India Pvt Ltd Project 7.6   7.5 16
11 10 IdeateLabs TATA Tele Business Services, UTI Mutual Fund, TransUnion CIBIL 6.7   6.7 5
12 11 MullenLowe Lintas Group OLX Jobs, Veggie Clean, SkinKraft Project, Hershey 6.9 Astral Poly Technik 5.5 20
13 12 ARM Worldwide MTV 5.4   5.4 1
14 13 Isobar Danone digital, Max Bupa Digital, Diageo Brands 4.6   4.6 3
15 14 Mirum WileyNXT (Social Media), Silver Arrows and Bimamitra 3.4   3.4 2
16 16 BBDO HP Project, Yes Bank, Idea Projects, HUL (V Wash) 3   3 9
17 15 Gozoop Oppo digital, SterloMax 2.7   2.7 2
18 19 Ogilvy Cars24 services, Mobile Premier League Project 7.1   2.1 8
19 17 Blue Vector Volvo Social Media 2   2 1
20 18 DViO Digital McDonald's digital 2   2 1
          2020(Jan-Aug) 280.5 353
          2019(Jan-Aug) 448.7 334
          YoY Comparison: 37.50% 5.70%
 
MEDIA AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD Win Revenue (crore) Recent Losses Estimated Overall YTD Win Revenue (crore) No. of wins
1 1 Havas Media Transforming Rural India Foundation+Bill Gates Foundation, JBL India, Norton Lifelock Antivirus AOR, GITAM University 23.1 Emirates Airlines 22.1 14
2 6 Dentsu X Benetton Digital, Association of Mutual Funds, Toyota Kirloskar Motor Project 18.4 Axis MF 17.4 13
3 4 Starcom Pharmeasy, Apica Group (ANA Oils), Cholayil, Udemy, Metro, UpGrad 23.3 Sun Pharmaceutical Industries 17.2 15
4 3 PHD Diageo, Aasaan Job 14.3   14.3 4
5 5 Mediacom Dabur Digital, Lionsgate, Citro ën, Hasbro, Malabar Gold & Diamonds, Uber 13.4 Mobile Premier League 12 9
6 2 Zenith Mobile Premier League, Marico, ITC Store 11.4   11.4 12
7 8 Wavemaker Cargill, Sun Pharmaceutical, Mondelez Int'l, Red Bull, Religare Health Insurance 13.5 ITC 9.8 5
8 9 Lodestar UM Emirates Airlines 3.4   3.4 3
9 7 Mindshare TI Cycles, Alchem International, TCS iON, D'Decor, Kellogg, Wellman, WILDCRAFT 17.9 Pharmeasy 2.7 12
10 10 Kinnect Bausch + Lomb Digital 1.7   1.7 1
11 11 Performics Mobile Premier League (MPL) Digital Media 1.7   1.7 1
12 12 Gozoop SterloMax 1.4   1.4 1
13 13 Clevertize eBay 1   1 1
14 14 Madison Media Dr. Fixit 0.3   0.3 1
15 15 iProspect VFS Global 0.3   0.3 1
16   Initiative Meesho, Cred 0.3   0.3 1
17 16 Carat FMCG Client 0.8   0 3
18 17 Essence FacesCanada, Games24x7 1.7 UpGrad -0.4 2
19 18 OMD MudraMax SAP 1 Carapelli Firenze -2.1 2
          2020(Jan-Sep) 104.9 88
          2019(Jan-Sep) 287.5 133
          YoY Comparison: -63.50% -33.80%

 

Source:
Campaign India