New Business League: September 2020 update

Which creative and media agencies are leading the list?

Nov 08, 2020 06:15:00 AM | Article | Campaign India Team Share -

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.

Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.

CREATIVE AGENCY LEAGUE

Rank This Month

Rank Last Month

Agency

Recent Wins

Estimated YTD Win Revenue (crore)

Recent Losses

Estimated Overall YTD Win Revenue (crore)

No. of wins

DDB Mudra Group

Adani Airport, Tata Steel Project, McDonald's North & East - Digital, Indospace

98.3

96.3

McCann Worldgroup

NASSCOM Project, Dr. Lal Path Lab

25.3

Wunderman Thompson

AMFI Project, Hero Electric Project, Aster Hospital, Indusind Bank Project

22.9

Hershey

19.6

Havas Worldwide

Harman - Jbl & Hk, William Grants, Vivo Project

16.2

1.62

VMLY&R

Nesterra, Oki Games, Oki LED, Colgate Commerce, Edelweiss Project, IDFC First Project

15.4

WATConsult

TVS Motors, SBI Bank (ORM), Vega, Meyer Vitabiotics digital, Nobel Hygiene digital

12.1

The Womb

UpGrad Education pvt, Reliance Retail, Rupeek

10.7

Dentsu

Mobile Premier League

14.8

Harman - Jbl & Hk

10.4

L&K Saatchi & Saatchi

Reliance Digital, Hettich, Practo, Abbott Consumer Pharma

8.6

8.2

Leo Burnett

Provident Housing, Yes Bank Project, Woodcraft India Pvt Ltd Project

7.6

7.5

IdeateLabs

TATA Tele Business Services, UTI Mutual Fund, TransUnion CIBIL

6.7

MullenLowe Lintas Group

OLX Jobs, Veggie Clean, SkinKraft Project, Hershey

6.9

Astral Poly Technik

5.5

ARM Worldwide

MTV

5.4

Isobar

Danone digital, Max Bupa Digital, Diageo Brands

4.6

Mirum

WileyNXT (Social Media), Silver Arrows and Bimamitra

3.4

BBDO

HP Project, Yes Bank, Idea Projects, HUL (V Wash)

Gozoop

Oppo digital, SterloMax

2.7

Ogilvy

Cars24 services, Mobile Premier League Project

7.1

2.1

Blue Vector

Volvo Social Media

DViO Digital

McDonald's digital

2020(Jan-Aug)

280.5

353

2019(Jan-Aug)

448.7

334

YoY Comparison:

37.50%

5.70%

MEDIA AGENCY LEAGUE

Rank This Month	Rank Last Month	Agency	Recent Wins	Estimated YTD Win Revenue (crore)	Recent Losses	Estimated Overall YTD Win Revenue (crore)	No. of wins
1	1	Havas Media	Transforming Rural India Foundation+Bill Gates Foundation, JBL India, Norton Lifelock Antivirus AOR, GITAM University	23.1	Emirates Airlines	22.1	14
2	6	Dentsu X	Benetton Digital, Association of Mutual Funds, Toyota Kirloskar Motor Project	18.4	Axis MF	17.4	13
3	4	Starcom	Pharmeasy, Apica Group (ANA Oils), Cholayil, Udemy, Metro, UpGrad	23.3	Sun Pharmaceutical Industries	17.2	15
4	3	PHD	Diageo, Aasaan Job	14.3		14.3	4
5	5	Mediacom	Dabur Digital, Lionsgate, Citro ën, Hasbro, Malabar Gold & Diamonds, Uber	13.4	Mobile Premier League	12	9
6	2	Zenith	Mobile Premier League, Marico, ITC Store	11.4		11.4	12
7	8	Wavemaker	Cargill, Sun Pharmaceutical, Mondelez Int'l, Red Bull, Religare Health Insurance	13.5	ITC	9.8	5
8	9	Lodestar UM	Emirates Airlines	3.4		3.4	3
9	7	Mindshare	TI Cycles, Alchem International, TCS iON, D'Decor, Kellogg, Wellman, WILDCRAFT	17.9	Pharmeasy	2.7	12
10	10	Kinnect	Bausch + Lomb Digital	1.7		1.7	1
11	11	Performics	Mobile Premier League (MPL) Digital Media	1.7		1.7	1
12	12	Gozoop	SterloMax	1.4		1.4	1
13	13	Clevertize	eBay	1		1	1
14	14	Madison Media	Dr. Fixit	0.3		0.3	1
15	15	iProspect	VFS Global	0.3		0.3	1
16		Initiative	Meesho, Cred	0.3		0.3	1
17	16	Carat	FMCG Client	0.8		0	3
18	17	Essence	FacesCanada, Games24x7	1.7	UpGrad	-0.4	2
19	18	OMD MudraMax	SAP	1	Carapelli Firenze	-2.1	2
					2020(Jan-Sep)	104.9	88
					2019(Jan-Sep)	287.5	133
					YoY Comparison:	-63.50%	-33.80%