Campaign India Team
Nov 08, 2020

New Business League: September 2020 update

Which creative and media agencies are leading the list?

New Business League: September 2020 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com. 
 
CREATIVE AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD Win Revenue (crore) Recent Losses Estimated Overall YTD Win Revenue (crore) No. of wins
1 1 DDB Mudra Group Adani Airport, Tata Steel Project, McDonald's North & East - Digital, Indospace 98.3   96.3 47
2 2 McCann Worldgroup NASSCOM Project, Dr. Lal Path Lab 25.3   25.3 19
3 5 Wunderman Thompson AMFI Project, Hero Electric Project, Aster Hospital, Indusind Bank Project 22.9 Hershey 19.6 59
4 3 Havas Worldwide Harman - Jbl & Hk, William Grants, Vivo Project 16.2   1.62 34
5 4 VMLY&R Nesterra, Oki Games, Oki LED, Colgate Commerce, Edelweiss Project, IDFC First Project 15.4   15.4 21
6 6 WATConsult TVS Motors, SBI Bank (ORM), Vega, Meyer Vitabiotics digital, Nobel Hygiene digital 12.1   12.1 7
7 48 The Womb UpGrad Education pvt, Reliance Retail, Rupeek 10.7   10.7 11
8 7 Dentsu Mobile Premier League 14.8 Harman - Jbl & Hk 10.4 6
9 9 L&K Saatchi & Saatchi Reliance Digital, Hettich, Practo, Abbott Consumer Pharma 8.6   8.2 9
10 8 Leo Burnett Provident Housing, Yes Bank Project, Woodcraft India Pvt Ltd Project 7.6   7.5 16
11 10 IdeateLabs TATA Tele Business Services, UTI Mutual Fund, TransUnion CIBIL 6.7   6.7 5
12 11 MullenLowe Lintas Group OLX Jobs, Veggie Clean, SkinKraft Project, Hershey 6.9 Astral Poly Technik 5.5 20
13 12 ARM Worldwide MTV 5.4   5.4 1
14 13 Isobar Danone digital, Max Bupa Digital, Diageo Brands 4.6   4.6 3
15 14 Mirum WileyNXT (Social Media), Silver Arrows and Bimamitra 3.4   3.4 2
16 16 BBDO HP Project, Yes Bank, Idea Projects, HUL (V Wash) 3   3 9
17 15 Gozoop Oppo digital, SterloMax 2.7   2.7 2
18 19 Ogilvy Cars24 services, Mobile Premier League Project 7.1   2.1 8
19 17 Blue Vector Volvo Social Media 2   2 1
20 18 DViO Digital McDonald's digital 2   2 1
          2020(Jan-Aug) 280.5 353
          2019(Jan-Aug) 448.7 334
          YoY Comparison: 37.50% 5.70%
 
MEDIA AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD Win Revenue (crore) Recent Losses Estimated Overall YTD Win Revenue (crore) No. of wins
1 1 Havas Media Transforming Rural India Foundation+Bill Gates Foundation, JBL India, Norton Lifelock Antivirus AOR, GITAM University 23.1 Emirates Airlines 22.1 14
2 6 Dentsu X Benetton Digital, Association of Mutual Funds, Toyota Kirloskar Motor Project 18.4 Axis MF 17.4 13
3 4 Starcom Pharmeasy, Apica Group (ANA Oils), Cholayil, Udemy, Metro, UpGrad 23.3 Sun Pharmaceutical Industries 17.2 15
4 3 PHD Diageo, Aasaan Job 14.3   14.3 4
5 5 Mediacom Dabur Digital, Lionsgate, Citro ën, Hasbro, Malabar Gold & Diamonds, Uber 13.4 Mobile Premier League 12 9
6 2 Zenith Mobile Premier League, Marico, ITC Store 11.4   11.4 12
7 8 Wavemaker Cargill, Sun Pharmaceutical, Mondelez Int'l, Red Bull, Religare Health Insurance 13.5 ITC 9.8 5
8 9 Lodestar UM Emirates Airlines 3.4   3.4 3
9 7 Mindshare TI Cycles, Alchem International, TCS iON, D'Decor, Kellogg, Wellman, WILDCRAFT 17.9 Pharmeasy 2.7 12
10 10 Kinnect Bausch + Lomb Digital 1.7   1.7 1
11 11 Performics Mobile Premier League (MPL) Digital Media 1.7   1.7 1
12 12 Gozoop SterloMax 1.4   1.4 1
13 13 Clevertize eBay 1   1 1
14 14 Madison Media Dr. Fixit 0.3   0.3 1
15 15 iProspect VFS Global 0.3   0.3 1
16   Initiative Meesho, Cred 0.3   0.3 1
17 16 Carat FMCG Client 0.8   0 3
18 17 Essence FacesCanada, Games24x7 1.7 UpGrad -0.4 2
19 18 OMD MudraMax SAP 1 Carapelli Firenze -2.1 2
          2020(Jan-Sep) 104.9 88
          2019(Jan-Sep) 287.5 133
          YoY Comparison: -63.50% -33.80%

 

Source:
Campaign India

Related Articles

Just Published

14 hours ago

Opinion: The power of UX experience to influence ...

The author has put forward strategic guidelines that can potentially impact the overall user experience of an e-commerce website

14 hours ago

Eno makes a southern case to put acidity in its place

Watch the film conceptualised by Grey Group India here

14 hours ago

Bajaj Finserv warns against online banking scams

Watch the film conceptualised by Social Panga

15 hours ago

Performance, success aren’t down to being quiet; ...

At an IAA Masterclass event, the consultant spoke about the role of brands in various sectors, their relationship with finance and how advertising will retain its importance for times to come