havas
Havas loses B Corp status over controversial Shell deal
After sustained pressure from environmental groups, B Lab has revoked Havas' B Corp certification, citing violations of core values due to the agency's association with Shell.
How Cannes jury presidents judged AI
Despite all the hype about AI-created campaigns, jury presidents say the technology had a minimal influence on award-winning work this year.
Havas pushes integration, invests $430 million in AI and tech
French agency group’s moves come ahead of possible stock market float.
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When an ad winningly targets the nose, not the eyes
Swiggy Instamart’s recent ad is a prime illustration of leveraging scent marketing to establish a memorable brand identity.
We can be better with AI, but we must be better than AI
Ahead of Cannes Lions, Campaign asked the CEOs of the big six agency groups how they make the business case for investing in creativity – now and in the coming age of artificial intelligence. Havas' Yannick Bolloré offers his view.
YouGov and Havas expand data partnership to enhance global consumer insights
The enhanced collaboration will extend to 26 markets, incorporating advanced data analytics to empower Havas' client strategies across multiple networks.
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