New Business League: November 2020 update

Which creative and media agencies are leading the list?

Jan 11, 2021 10:27:00 AM | Article | Campaign India Team

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com. 
 
CREATIVE AGENCY LEAGUE
 
Rank This MonthRank Last MonthAgencyRecent WinsEstimated YTD Win Revenue (crore)Recent LossesEstimated Overall YTD Win Revenue (crore)No. of wins
11DDB Mudra GroupTanishq Projects, Unacademy Project, UNDP Project, Pure and Sure108.4 106.452
24Havas WorldwideBel Cheese, BIPHA, Vegolution28.1 28.142
32McCann WorldgroupExxon Mobil Project, Karo Sambhav Project26.1 26.123
43Wunderman ThompsonAU Bank Project, Edelweiss Project, Extraamarks Project24.7Hershey21.367
55VMLY&RMultiliving, Nesterra, Oki Games, Oki LED, Colgate Commerce, Edelweiss Project, IDFC First Project15.6Bel Cheese14.624
67The WombMahindra Scorpio, UpGrad Education pvt, Reliance Retail, Rupeek12.4 12.412
76WATConsultTVS Motors, SBI Bank (ORM), Vega, Meyer Vitabiotics digital, Nobel Hygiene digital12.1 12.17
88DentsuMobile Premier League14.8Harman - Jbl & Hk11.36
910L&K Saatchi & SaatchiReliance Digital, Hettich, Practo, Abbott Consumer Pharma8.9 7.910
109Leo BurnettWhiteHat Jr Project, AG&P, Provident Housing, YES BANK Project, Woodcraft India Pvt Ltd Project8.8 7.918
1111IdeateLabsTATA Tele Business Services, UTI Mutual Fund, TransUnion CIBIL6.7 6.75
1213ARM WorldwideMTV5.4 5.41
1314IsobarDanone digital, Max Bupa Digital, Diageo Brands4.6 4.63
1415OgilvyTi Cycles, Cars24 services, Mobile Premier League Project9.1 4.19
1512MullenLowe Group Lintas GroupWhirlpool, OLX Jobs, Veggie Clean, SkinKraft Project, Hershey7.2Astral Poly Technik3.921
1616MirumWileyNXT (Social Media), Silver Arrows and Bimamitra3.4 3.42
1717BBDOHP Project, Yes Bank, Idea Projects, HUL (V Wash)3.2 3.210
1818GozoopOPPO digital, SterloMax2.7 2.72
1919Blue VectorVolvo Social Media2 21
2020DViO DigitalMcDonald's digital2 21
     2020(Jan-Nov)308.6397
     2019(Jan-Nov)558.8416
     YoY Comparison:-44.80%-4.60%
 
 
MEDIA AGENCY LEAGUE
 
Rank This MonthRank Last MonthAgencyRecent WinsEstimated YTD Win Revenue (crore)Recent LossesEstimated Overall YTD Win Revenue (crore)No. of wins
11Havas MediaTransforming Rural India Foundation+Bill Gates Foundation, JBL India, Norton Lifelock Antivirus AOR, GITAM University28Emirates Airlines2715
26MediaComDabur Digital, Lionsgate, Citro ën, Hasbro, Malabar Gold & Diamonds, Uber22.2Mobile Premier League20.812
32StarcomPharmeasy, Apica Group (ANA Oils), Cholayil, Udemy, Metro, UpGrad26.4Sun Pharmaceutical Industries20.318
45WavemakerZee Entertainment, Pagarbook, Lectro E-Mobility21.2ITC17.520
53Dentsu XBenetton Digital, Association of Mutual Funds, Toyota Kirloskar Motor Project18.4 17.413
64ZenithChikai Global, Mobile Premier League, Marico, ITC Store16.6 16.614
77PHDLG Ecom, Forevermark Ecom, Diageo, Aasaan Job14.7 107
88DigitasMarico, DBS Bank, Philip Morris International8 85
99Lodestar UMEmirates Airlines3.4 3.43
1010MindshareTI Cycles, Alchem International, TCS iON, D'Decor, Kellogg, Wellman, WILDCRAFT18.4PharmEasy3.113
1111PerformicsPlanet Sports, OYO, GCPL2.9 2.94
1212KinnectBausch + Lomb Digital1.7 1.71
1317InitiativeMeesho, Cred1.6 1.63
1413GozoopSterloMax1.4 1.41
1514CleverTizeeBay1 11
1615Madison MediaDr Fixit0.3 0.31
1716iProspectVFS Global0.3 0.31
1818CaratFMCG Client0.8Diageo03
1919EssenceFacesCanada, Games24x71.7UpGrad-0.42
2020OMD MudraMaxSAP1Carapelli Firenze-2.12
     2020(Jan-Nov)150.9139
     2019(Jan-Nov)333.2161
     YoY Comparison:-54.70%-13.70%