Campaign India Team
Jan 11, 2021

New Business League: November 2020 update

Which creative and media agencies are leading the list?

New Business League: November 2020 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com. 
 
CREATIVE AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD Win Revenue (crore) Recent Losses Estimated Overall YTD Win Revenue (crore) No. of wins
1 1 DDB Mudra Group Tanishq Projects, Unacademy Project, UNDP Project, Pure and Sure 108.4   106.4 52
2 4 Havas Worldwide Bel Cheese, BIPHA, Vegolution 28.1   28.1 42
3 2 McCann Worldgroup Exxon Mobil Project, Karo Sambhav Project 26.1   26.1 23
4 3 Wunderman Thompson AU Bank Project, Edelweiss Project, Extraamarks Project 24.7 Hershey 21.3 67
5 5 VMLY&R Multiliving, Nesterra, Oki Games, Oki LED, Colgate Commerce, Edelweiss Project, IDFC First Project 15.6 Bel Cheese 14.6 24
6 7 The Womb Mahindra Scorpio, UpGrad Education pvt, Reliance Retail, Rupeek 12.4   12.4 12
7 6 WATConsult TVS Motors, SBI Bank (ORM), Vega, Meyer Vitabiotics digital, Nobel Hygiene digital 12.1   12.1 7
8 8 Dentsu Mobile Premier League 14.8 Harman - Jbl & Hk 11.3 6
9 10 L&K Saatchi & Saatchi Reliance Digital, Hettich, Practo, Abbott Consumer Pharma 8.9   7.9 10
10 9 Leo Burnett WhiteHat Jr Project, AG&P, Provident Housing, YES BANK Project, Woodcraft India Pvt Ltd Project 8.8   7.9 18
11 11 IdeateLabs TATA Tele Business Services, UTI Mutual Fund, TransUnion CIBIL 6.7   6.7 5
12 13 ARM Worldwide MTV 5.4   5.4 1
13 14 Isobar Danone digital, Max Bupa Digital, Diageo Brands 4.6   4.6 3
14 15 Ogilvy Ti Cycles, Cars24 services, Mobile Premier League Project 9.1   4.1 9
15 12 MullenLowe Group Lintas Group Whirlpool, OLX Jobs, Veggie Clean, SkinKraft Project, Hershey 7.2 Astral Poly Technik 3.9 21
16 16 Mirum WileyNXT (Social Media), Silver Arrows and Bimamitra 3.4   3.4 2
17 17 BBDO HP Project, Yes Bank, Idea Projects, HUL (V Wash) 3.2   3.2 10
18 18 Gozoop OPPO digital, SterloMax 2.7   2.7 2
19 19 Blue Vector Volvo Social Media 2   2 1
20 20 DViO Digital McDonald's digital 2   2 1
          2020(Jan-Nov) 308.6 397
          2019(Jan-Nov) 558.8 416
          YoY Comparison: -44.80% -4.60%
 
 
MEDIA AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD Win Revenue (crore) Recent Losses Estimated Overall YTD Win Revenue (crore) No. of wins
1 1 Havas Media Transforming Rural India Foundation+Bill Gates Foundation, JBL India, Norton Lifelock Antivirus AOR, GITAM University 28 Emirates Airlines 27 15
2 6 MediaCom Dabur Digital, Lionsgate, Citro ën, Hasbro, Malabar Gold & Diamonds, Uber 22.2 Mobile Premier League 20.8 12
3 2 Starcom Pharmeasy, Apica Group (ANA Oils), Cholayil, Udemy, Metro, UpGrad 26.4 Sun Pharmaceutical Industries 20.3 18
4 5 Wavemaker Zee Entertainment, Pagarbook, Lectro E-Mobility 21.2 ITC 17.5 20
5 3 Dentsu X Benetton Digital, Association of Mutual Funds, Toyota Kirloskar Motor Project 18.4   17.4 13
6 4 Zenith Chikai Global, Mobile Premier League, Marico, ITC Store 16.6   16.6 14
7 7 PHD LG Ecom, Forevermark Ecom, Diageo, Aasaan Job 14.7   10 7
8 8 Digitas Marico, DBS Bank, Philip Morris International 8   8 5
9 9 Lodestar UM Emirates Airlines 3.4   3.4 3
10 10 Mindshare TI Cycles, Alchem International, TCS iON, D'Decor, Kellogg, Wellman, WILDCRAFT 18.4 PharmEasy 3.1 13
11 11 Performics Planet Sports, OYO, GCPL 2.9   2.9 4
12 12 Kinnect Bausch + Lomb Digital 1.7   1.7 1
13 17 Initiative Meesho, Cred 1.6   1.6 3
14 13 Gozoop SterloMax 1.4   1.4 1
15 14 CleverTize eBay 1   1 1
16 15 Madison Media Dr Fixit 0.3   0.3 1
17 16 iProspect VFS Global 0.3   0.3 1
18 18 Carat FMCG Client 0.8 Diageo 0 3
19 19 Essence FacesCanada, Games24x7 1.7 UpGrad -0.4 2
20 20 OMD MudraMax SAP 1 Carapelli Firenze -2.1 2
          2020(Jan-Nov) 150.9 139
          2019(Jan-Nov) 333.2 161
          YoY Comparison: -54.70% -13.70%

 

Source:
Campaign India

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