New Business League: August 2023 update

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.

 

Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected]. 

 

CREATIVE AGENCY LEAGUE

 

Rank this month	Rank last month	Agency	Recent wins	Estimated YTD win revenue (crore)	Recent losses	Overall YTD win revenue (crore)	No of wins
1	35	FCB	Amazon Group, TVS, Google India	83.1		83.1	141
2	1	Havas Worldwide	Karnataka Bank, Facebook India Online Services Project, The Unlock Company Project	66.3		66.3	32
3	2	L&K Saatchi & Saatchi	Torrent Pharma, AU Small Finance Bank, Cartier International Project	44.9		44.9	19
4	3	Leo Burnett	FMCG client	42.2		42	21
5	4	Wunderman Thompson	Vivo Mobile project, Hafele project, RPG group project	41.5		41.5	40
6	5	DDB Mudra Group	DLF Mall of India Project, Shree cement, Mars Pet Care, Telstra Project, Snickers Project	34.6		34.6	39
7	6	BBDO India	Orient Electric Project, JLR, VF, Adinath Agro Processed Foods	29.2		29.2	8
8	9	Wondrlab	Bajaj Auto, Dr. Reddys Laboratories Project, Mosaic Wellness Project	24.6		24.6	168
9	7	McCann Worldgroup	Jubliant Food Works - Dominos, Shree, Bosch, Reliance Retail, Phone Pe Project, Union Project	21.6		21.6	10
10	8	MSL	Destination NSW, Soho House, Economic Development Division International Public Relations Services	21.4		21.4	16
11	10	VMLY&R	IDFC, Coke Retainer, ThumsUp Retainer, Lakme Project	17.4		17.4	9
12	11	Digitas	Duolingo, Crocs India, Equbot Inc. Project	16.1		16.1	8
13	12	M&C Saatchi Group	Rebel Foods Project , Vedantu Project	14.8		14.8	5
14	13	BBH	Microtek, Japfa, Hella Infra Market	12.1		12.1	9
15	14	Centrick	Arka Fincap, tahl, Kirloskar - Industrial Engines	11.1		11.1	9
16	15	MullenLowe Lintas Group	Cipla, Eureka, ZEE5 AVOD	8.3		8.3	9
17	16	dentsu	Hero MotoCorp, Bangalore International Airport	9.6		7.8	8
18	17	Beehive	Retail client	6.7		6.7	2
19	18	Publicis + Publicis Ambience	Financial Services Client	6.7		6.7	2
20	19	Grey Group	Federal Bank India Project, JM Financial Project, Diageo	6		6	5
				2023 (Jan-Aug)	531.4	575
				2022 (Jan-Aug)	457	538
				YOY comparison	16.30%	6.90%

 

MEDIA AGENCY LEAGUE

 

Rank this month	Rank last month	Agency	Recent wins	Estimated YTD win revenue (crore)	Recent losses	Overall YTD win revenue (crore)	No of wins
1	1	NP Digital	Live Linen Project , Stanley Black and Decker Project , Rentrip Project	68.1		68.1	104
2	2	LS Digital	TATA Realty, Blinkit, Furlenco	59.7		59.7	80
3	5	Havas Media	Karnataka Bank, Jio Cinema, TATA International Business	53.4		53.4	27
4	3	Essence Mediacom	Vivo Technology, IIFL Securities Finance, Mars Inc Food	50.1		48.5	9
5	4	Wavemaker	Reckitt Benckiser, Pernod Ricard, KRBL	49.8	Butterfly Gandhimathi Appliances	46.3	15
6	6	Mindshare	Crompton Greaves, Butterfly Gandhimathi Appliances	39		36	25
7	7	OMD MudraMax	Brillon (SC Johnson), Groww, Sugar Cosmetics, Deviyani, Lupin Pharma	21.7		21.7	11
8	8	Initiative	Ministry of Tourism Project, Centuary Mattress, Careleon Business Solutions	12.4		12.4	3
9	9	Performics	Cashe	10.3		10.3	17
10	10	iProspect	National Stock Exchange of India, Dr Lal PathLabs, Adidas India	4.2		4.2	8
11	11	m/Six	Pran Foods Local, Pran Foods Local	4.1		4.1	4
12	12	Beehive	Microtek Project	3.4		3.4	2
13	13	Omnicom Media Group	Phillips Domestic Appliance, Jaguar Land Rover India	2.9		2.9	2
14	14	PHD	Scapia Cards, Adhinath Agro	2.7		2.7	5
15	15	Zenith	Pharmaceuticals Client	1.4		1.4	1
16	16	Digitas	Hero MotoCorp	1		1	1
				2023 (Jan-Aug)	376.1	314
				2022 (Jan-Aug)	265.5	201
				YOY comparison	41.60%	56.20%
				2023 Creative & Media (Jan-Aug)	907.5	889
				2022 Creative & Media (Jan-Aug)	722.5	739
				YoY Comparison:	25.60%	20.30%