Campaign India Team
Oct 26, 2023

New Business League: August 2023 update

New leader on the creative agency list

New Business League: August 2023 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected]
 
CREATIVE AGENCY LEAGUE
 
Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Overall YTD win revenue (crore) No of wins
1 35 FCB Amazon Group, TVS, Google India 83.1   83.1 141
2 1 Havas Worldwide Karnataka Bank, Facebook India Online Services Project, The Unlock Company Project 66.3   66.3 32
3 2 L&K Saatchi & Saatchi Torrent Pharma, AU Small Finance Bank, Cartier International Project 44.9   44.9 19
4 3 Leo Burnett FMCG client 42.2   42 21
5 4 Wunderman Thompson Vivo Mobile project, Hafele project, RPG group project 41.5   41.5 40
6 5 DDB Mudra Group DLF Mall of India Project, Shree cement, Mars Pet Care, Telstra Project, Snickers Project 34.6   34.6 39
7 6 BBDO India Orient Electric Project, JLR, VF, Adinath Agro Processed Foods 29.2   29.2 8
8 9 Wondrlab Bajaj Auto, Dr. Reddys Laboratories Project, Mosaic Wellness Project 24.6   24.6 168
9 7 McCann Worldgroup Jubliant Food Works - Dominos, Shree, Bosch, Reliance Retail, Phone Pe Project, Union Project 21.6   21.6 10
10 8 MSL Destination NSW, Soho House, Economic Development Division International Public Relations Services 21.4   21.4 16
11 10 VMLY&R IDFC, Coke Retainer, ThumsUp Retainer, Lakme Project 17.4   17.4 9
12 11 Digitas Duolingo, Crocs India, Equbot Inc. Project 16.1   16.1 8
13 12 M&C Saatchi Group Rebel Foods Project , Vedantu Project 14.8   14.8 5
14 13 BBH Microtek, Japfa, Hella Infra Market 12.1   12.1 9
15 14 Centrick Arka Fincap, tahl, Kirloskar - Industrial Engines 11.1   11.1 9
16 15 MullenLowe Lintas Group Cipla, Eureka, ZEE5 AVOD 8.3   8.3 9
17 16 dentsu Hero MotoCorp, Bangalore International Airport 9.6   7.8 8
18 17 Beehive Retail client 6.7   6.7 2
19 18 Publicis + Publicis Ambience Financial Services Client 6.7   6.7 2
20 19 Grey Group Federal Bank India Project, JM Financial Project, Diageo 6   6 5
               
        2023 (Jan-Aug) 531.4 575  
        2022 (Jan-Aug) 457 538  
        YOY comparison 16.30% 6.90%  
 
MEDIA AGENCY LEAGUE
 
Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Overall YTD win revenue (crore) No of wins
1 1 NP Digital Live Linen Project , Stanley Black and Decker Project , Rentrip Project 68.1   68.1 104
2 2 LS Digital TATA Realty, Blinkit, Furlenco 59.7   59.7 80
3 5 Havas Media Karnataka Bank, Jio Cinema, TATA International Business 53.4   53.4 27
4 3 Essence Mediacom Vivo Technology, IIFL Securities Finance, Mars Inc Food 50.1   48.5 9
5 4 Wavemaker Reckitt Benckiser, Pernod Ricard, KRBL  49.8 Butterfly Gandhimathi Appliances 46.3 15
6 6 Mindshare Crompton Greaves, Butterfly Gandhimathi Appliances 39   36 25
7 7 OMD MudraMax Brillon (SC Johnson), Groww, Sugar Cosmetics, Deviyani, Lupin Pharma 21.7   21.7 11
8 8 Initiative Ministry of Tourism Project, Centuary Mattress, Careleon Business Solutions 12.4   12.4 3
9 9 Performics Cashe 10.3   10.3 17
10 10 iProspect National Stock Exchange of India, Dr Lal PathLabs, Adidas India 4.2   4.2 8
11 11 m/Six Pran Foods Local, Pran Foods Local 4.1   4.1 4
12 12 Beehive Microtek Project 3.4   3.4 2
13 13 Omnicom Media Group Phillips Domestic Appliance, Jaguar Land Rover India 2.9   2.9 2
14 14 PHD Scapia Cards, Adhinath Agro 2.7   2.7 5
15 15 Zenith Pharmaceuticals Client 1.4   1.4 1
16 16 Digitas Hero MotoCorp 1   1 1
               
        2023 (Jan-Aug) 376.1 314  
        2022 (Jan-Aug) 265.5 201  
        YOY comparison 41.60% 56.20%  
               
        2023 Creative & Media (Jan-Aug) 907.5 889  
        2022 Creative & Media (Jan-Aug) 722.5 739  
        YoY Comparison: 25.60% 20.30%  

 

Source:
Campaign India

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