New Business League: August 2020 update

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.

 

Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected]. 

 

CREATIVE AGENCY LEAGUE

 

 

MEDIA AGENCY LEAGUE

 

Rank This Month	Rank Last Month	Agency	Recent Wins	Estimated YTD Win Revenue (crore)	Recent Losses	Estimated Overall YTD Win Revenue (crore)	No. of wins
1	1	Havas Media	JBL India, Norton Lifelock Antivirus AOR, GITAM University	22.2	Emirates Airlines	21.2	13
2	13	Zenith	Mobile Premier League,  Marico, ITC Store	14.8		14.8	13
3	3	PHD	Diageo, Aasaan Job	12.2		12.2	3
4	8	Starcom	Cholayil, Udemy, Metro, UpGrad	18.3	Sun Pharmaceutical Industries	12.2	13
5	4	MediaCom	Dabur Digital, Lionsgate, Citro ën, Hasbro, Malabar Gold & Diamonds	13	Mobile Premier League	11.7	8
6	2	Dentsu X	Benetton Digital	12.4	Axis Mutual Funds	11.4	8
7	5	Mindshare	Alchem International, TCS iON, D'Decor, Kellogg, Wellman, Wildcraft	17.7	Diageo	7.1	11
8	7	Wavemaker	Sun Pharmaceutical, Mondelez Int'l, Red Bull, Religare Health Insurance	10.5	ITC	6.9	4
9	6	Lodestar UM	Emirates Airlines	3.4		3.4	3
10	9	Kinnect	Bausch + Lomb Digital	1.7		1.7	1
11	10	Performics	Mobile Premier League (MPL) Digital Media	1.7		1.7	1
12	12	Gozoop	SterloMax	1.4		1.4	1
13	14	Clevertize	eBay	1		1	1
14	15	Madison Media	Dr. Fixit	0.3		0.3	1
15	16	iProspect	VFS Global	0.3		0.3	1
16	17	Carat	FMCG Client	0.8	Diageo	-0.1	2
17	11	Essence	FacesCanada, Games24x7	1.7	Upgrad	-0.4	2
18	18	OMD MudraMax	SAP	1	Carapelli Firenze	-2.1	2
					2020(Jan-Aug)	104.9	88
					2019(Jan-Aug)	287.5	133
					YoY Comparison:	-63.50%	-33.80%