Campaign India Team
Oct 11, 2020

New Business League: August 2020 update

Find out which creative and media agencies are leading the list

New Business League: August 2020 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com. 
 
CREATIVE AGENCY LEAGUE
 
Rank This Month Rank Last Month

Agency

Recent Wins Estimated YTD Win Revenue (crore) Recent Losses Estimated Overall YTD Win Revenue (crore) No. of wins
1 1 DDB Mudra Group Project A Project, McDonald's North & East - Digital, Indospace 92.3   90.3 44
2 2 McCann Worldgroup NASSCOM Project, Dr. Lal Path Lab 25.3   25.3 19
3 3 Havas Worldwide Harman - Jbl & Hk, William Grants, Vivo Project 16.2   16.2 34
4 4 VMLY&R Oki Games, Oki LED, Colgate Commerce, Edelweiss Project, IDFC First Project 15.2   15.2 18
5 7 Wunderman Thompson ndusind Bank Project , Duracell, Complan Nutigro Project 17.2 Hershey 13.8 48
6 5 WATConsult TVS Motors, SBI Bank (ORM), Vega, Meyer Vitabiotics digital, Nobel Hygiene digital 12.1   12.1 7
7 6 Dentsu Mobile Premier League 14.8 Harman - Jbl & Hk 10.4 6
8 8 Leo Burnett YES BANK Project, Woodcraft India Pvt Ltd Project, Beck's Ice Project 7.3   7.2 15
9 10 L&K Saatchi & Saatchi Reliance Digital, Hettich, Practo, Abbott Consumer Pharma 7.1   6.9 7
10 9 IdeateLabs TATA Tele Business Services, UTI Mutual Fund, TransUnion CIBIL 6.7   6.7 5
11 11 MullenLowe Lintas Group Hershey, Uber, Zydus Wellness Partners 6.3   6.1 4
12 12 Arm Worldwide MTV 5.4   5.4 1
13 13 Isobar Danone digital, Max Bupa Digital, Diageo Brands 4.6   4.6 3
14 14 Mirum WileyNXT (Social Media), Silver Arrows and Bimamitra 3.4   3.4 2
15 15 Gozoop OPPO digital, SterloMax 2.7   2.7 2
16 19 BBDO HP Project, Yes Bank, Idea Projects, HUL (V Wash) 2.1   2.1 6
17 16 Blue Vector Volvo Social Media 2   2 1
18 17 DViO Digital McDonald's digital 2   2 1
19 65 Ogilvy Cars24 services, Mobile Premier League Project 6.9   1.9 7
20 18 Famous Innovations Supr Daily, Columbia Pacific Communities 1.7   1.7 2
          2020(Jan-Aug) 252.9 279
          2019(Jan-Aug) 415.5 296
          YoY Comparison: -39.10% -5.70%
 
MEDIA AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD Win Revenue (crore) Recent Losses Estimated Overall YTD Win Revenue (crore) No. of wins
1 1 Havas Media JBL India, Norton Lifelock Antivirus AOR, GITAM University 22.2 Emirates Airlines 21.2 13
2 13 Zenith Mobile Premier League,  Marico, ITC Store 14.8   14.8 13
3 3 PHD Diageo, Aasaan Job 12.2   12.2 3
4 8 Starcom Cholayil, Udemy, Metro, UpGrad 18.3 Sun Pharmaceutical Industries 12.2 13
5 4 MediaCom Dabur Digital, Lionsgate, Citro ën, Hasbro, Malabar Gold & Diamonds 13 Mobile Premier League 11.7 8
6 2 Dentsu X Benetton Digital 12.4 Axis Mutual Funds 11.4 8
7 5 Mindshare Alchem International, TCS iON, D'Decor, Kellogg, Wellman, Wildcraft 17.7 Diageo 7.1 11
8 7 Wavemaker Sun Pharmaceutical, Mondelez Int'l, Red Bull, Religare Health Insurance 10.5 ITC 6.9 4
9 6 Lodestar UM Emirates Airlines 3.4   3.4 3
10 9 Kinnect Bausch + Lomb Digital 1.7   1.7 1
11 10 Performics Mobile Premier League (MPL) Digital Media 1.7   1.7 1
12 12 Gozoop SterloMax 1.4   1.4 1
13 14 Clevertize eBay 1   1 1
14 15 Madison Media Dr. Fixit 0.3   0.3 1
15 16 iProspect VFS Global 0.3   0.3 1
16 17 Carat FMCG Client 0.8 Diageo -0.1 2
17 11 Essence FacesCanada, Games24x7 1.7 Upgrad -0.4 2
18 18 OMD MudraMax SAP 1 Carapelli Firenze -2.1 2
          2020(Jan-Aug) 104.9 88
          2019(Jan-Aug) 287.5 133
          YoY Comparison: -63.50% -33.80%

 

Source:
Campaign India