New Business League: August 2020 update

Find out which creative and media agencies are leading the list

Oct 11, 2020 06:13:00 AM | Article | Campaign India Team Share -

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.

Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.

CREATIVE AGENCY LEAGUE

Rank This Month

Rank Last Month

Agency

Recent Wins

Estimated YTD Win Revenue (crore)

Recent Losses

Estimated Overall YTD Win Revenue (crore)

No. of wins

DDB Mudra Group

Project A Project, McDonald's North & East - Digital, Indospace

92.3

90.3

McCann Worldgroup

NASSCOM Project, Dr. Lal Path Lab

25.3

Havas Worldwide

Harman - Jbl & Hk, William Grants, Vivo Project

16.2

VMLY&R

Oki Games, Oki LED, Colgate Commerce, Edelweiss Project, IDFC First Project

15.2

Wunderman Thompson

ndusind Bank Project , Duracell, Complan Nutigro Project

17.2

Hershey

13.8

WATConsult

TVS Motors, SBI Bank (ORM), Vega, Meyer Vitabiotics digital, Nobel Hygiene digital

12.1

Dentsu

Mobile Premier League

14.8

Harman - Jbl & Hk

10.4

Leo Burnett

YES BANK Project, Woodcraft India Pvt Ltd Project, Beck's Ice Project

7.3

7.2

L&K Saatchi & Saatchi

Reliance Digital, Hettich, Practo, Abbott Consumer Pharma

7.1

6.9

IdeateLabs

TATA Tele Business Services, UTI Mutual Fund, TransUnion CIBIL

6.7

MullenLowe Lintas Group

Hershey, Uber, Zydus Wellness Partners

6.3

6.1

Arm Worldwide

MTV

5.4

Isobar

Danone digital, Max Bupa Digital, Diageo Brands

4.6

Mirum

WileyNXT (Social Media), Silver Arrows and Bimamitra

3.4

Gozoop

OPPO digital, SterloMax

2.7

BBDO

HP Project, Yes Bank, Idea Projects, HUL (V Wash)

2.1

Blue Vector

Volvo Social Media

DViO Digital

McDonald's digital

Ogilvy

Cars24 services, Mobile Premier League Project

6.9

1.9

Famous Innovations

Supr Daily, Columbia Pacific Communities

1.7

2020(Jan-Aug)

252.9

279

2019(Jan-Aug)

415.5

296

YoY Comparison:

-39.10%

-5.70%

MEDIA AGENCY LEAGUE

Rank This Month	Rank Last Month	Agency	Recent Wins	Estimated YTD Win Revenue (crore)	Recent Losses	Estimated Overall YTD Win Revenue (crore)	No. of wins
1	1	Havas Media	JBL India, Norton Lifelock Antivirus AOR, GITAM University	22.2	Emirates Airlines	21.2	13
2	13	Zenith	Mobile Premier League, Marico, ITC Store	14.8		14.8	13
3	3	PHD	Diageo, Aasaan Job	12.2		12.2	3
4	8	Starcom	Cholayil, Udemy, Metro, UpGrad	18.3	Sun Pharmaceutical Industries	12.2	13
5	4	MediaCom	Dabur Digital, Lionsgate, Citro ën, Hasbro, Malabar Gold & Diamonds	13	Mobile Premier League	11.7	8
6	2	Dentsu X	Benetton Digital	12.4	Axis Mutual Funds	11.4	8
7	5	Mindshare	Alchem International, TCS iON, D'Decor, Kellogg, Wellman, Wildcraft	17.7	Diageo	7.1	11
8	7	Wavemaker	Sun Pharmaceutical, Mondelez Int'l, Red Bull, Religare Health Insurance	10.5	ITC	6.9	4
9	6	Lodestar UM	Emirates Airlines	3.4		3.4	3
10	9	Kinnect	Bausch + Lomb Digital	1.7		1.7	1
11	10	Performics	Mobile Premier League (MPL) Digital Media	1.7		1.7	1
12	12	Gozoop	SterloMax	1.4		1.4	1
13	14	Clevertize	eBay	1		1	1
14	15	Madison Media	Dr. Fixit	0.3		0.3	1
15	16	iProspect	VFS Global	0.3		0.3	1
16	17	Carat	FMCG Client	0.8	Diageo	-0.1	2
17	11	Essence	FacesCanada, Games24x7	1.7	Upgrad	-0.4	2
18	18	OMD MudraMax	SAP	1	Carapelli Firenze	-2.1	2
					2020(Jan-Aug)	104.9	88
					2019(Jan-Aug)	287.5	133
					YoY Comparison:	-63.50%	-33.80%