New Business League: August 2020 update

Find out which creative and media agencies are leading the list

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The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.

Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

CREATIVE AGENCY LEAGUE

Rank This Month	Rank Last Month	Agency	Recent Wins	Estimated YTD Win Revenue (crore)	Recent Losses	Estimated Overall YTD Win Revenue (crore)	No. of wins
1	1	DDB Mudra Group	Project A Project, McDonald's North & East - Digital, Indospace	92.3		90.3	44
2	2	McCann Worldgroup	NASSCOM Project, Dr. Lal Path Lab	25.3		25.3	19
3	3	Havas Worldwide	Harman - Jbl & Hk, William Grants, Vivo Project	16.2		16.2	34
4	4	VMLY&R	Oki Games, Oki LED, Colgate Commerce, Edelweiss Project, IDFC First Project	15.2		15.2	18
5	7	Wunderman Thompson	ndusind Bank Project , Duracell, Complan Nutigro Project	17.2	Hershey	13.8	48
6	5	WATConsult	TVS Motors, SBI Bank (ORM), Vega, Meyer Vitabiotics digital, Nobel Hygiene digital	12.1		12.1	7
7	6	Dentsu	Mobile Premier League	14.8	Harman - Jbl & Hk	10.4	6
8	8	Leo Burnett	YES BANK Project, Woodcraft India Pvt Ltd Project, Beck's Ice Project	7.3		7.2	15
9	10	L&K Saatchi & Saatchi	Reliance Digital, Hettich, Practo, Abbott Consumer Pharma	7.1		6.9	7
10	9	IdeateLabs	TATA Tele Business Services, UTI Mutual Fund, TransUnion CIBIL	6.7		6.7	5
11	11	MullenLowe Lintas Group	Hershey, Uber, Zydus Wellness Partners	6.3		6.1	4
12	12	Arm Worldwide	MTV	5.4		5.4	1
13	13	Isobar	Danone digital, Max Bupa Digital, Diageo Brands	4.6		4.6	3
14	14	Mirum	WileyNXT (Social Media), Silver Arrows and Bimamitra	3.4		3.4	2
15	15	Gozoop	OPPO digital, SterloMax	2.7		2.7	2
16	19	BBDO	HP Project, Yes Bank, Idea Projects, HUL (V Wash)	2.1		2.1	6
17	16	Blue Vector	Volvo Social Media	2		2	1
18	17	DViO Digital	McDonald's digital	2		2	1
19	65	Ogilvy	Cars24 services, Mobile Premier League Project	6.9		1.9	7
20	18	Famous Innovations	Supr Daily, Columbia Pacific Communities	1.7		1.7	2
					2020(Jan-Aug)	252.9	279
					2019(Jan-Aug)	415.5	296
					YoY Comparison:	-39.10%	-5.70%

MEDIA AGENCY LEAGUE

Rank This Month	Rank Last Month	Agency	Recent Wins	Estimated YTD Win Revenue (crore)	Recent Losses	Estimated Overall YTD Win Revenue (crore)	No. of wins
1	1	Havas Media	JBL India, Norton Lifelock Antivirus AOR, GITAM University	22.2	Emirates Airlines	21.2	13
2	13	Zenith	Mobile Premier League, Marico, ITC Store	14.8		14.8	13
3	3	PHD	Diageo, Aasaan Job	12.2		12.2	3
4	8	Starcom	Cholayil, Udemy, Metro, UpGrad	18.3	Sun Pharmaceutical Industries	12.2	13
5	4	MediaCom	Dabur Digital, Lionsgate, Citro ën, Hasbro, Malabar Gold & Diamonds	13	Mobile Premier League	11.7	8
6	2	Dentsu X	Benetton Digital	12.4	Axis Mutual Funds	11.4	8
7	5	Mindshare	Alchem International, TCS iON, D'Decor, Kellogg, Wellman, Wildcraft	17.7	Diageo	7.1	11
8	7	Wavemaker	Sun Pharmaceutical, Mondelez Int'l, Red Bull, Religare Health Insurance	10.5	ITC	6.9	4
9	6	Lodestar UM	Emirates Airlines	3.4		3.4	3
10	9	Kinnect	Bausch + Lomb Digital	1.7		1.7	1
11	10	Performics	Mobile Premier League (MPL) Digital Media	1.7		1.7	1
12	12	Gozoop	SterloMax	1.4		1.4	1
13	14	Clevertize	eBay	1		1	1
14	15	Madison Media	Dr. Fixit	0.3		0.3	1
15	16	iProspect	VFS Global	0.3		0.3	1
16	17	Carat	FMCG Client	0.8	Diageo	-0.1	2
17	11	Essence	FacesCanada, Games24x7	1.7	Upgrad	-0.4	2
18	18	OMD MudraMax	SAP	1	Carapelli Firenze	-2.1	2
					2020(Jan-Aug)	104.9	88
					2019(Jan-Aug)	287.5	133
					YoY Comparison:	-63.50%	-33.80%