New Business League: August 2020 update

Find out which creative and media agencies are leading the list

Oct 11, 2020 06:13:00 AM | Article | Campaign India Team Share - Share to Facebook

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com. 
 
CREATIVE AGENCY LEAGUE
 
Rank This MonthRank Last Month

Agency

Recent WinsEstimated YTD Win Revenue (crore)Recent LossesEstimated Overall YTD Win Revenue (crore)No. of wins
11DDB Mudra GroupProject A Project, McDonald's North & East - Digital, Indospace92.3 90.344
22McCann WorldgroupNASSCOM Project, Dr. Lal Path Lab25.3 25.319
33Havas WorldwideHarman - Jbl & Hk, William Grants, Vivo Project16.2 16.234
44VMLY&ROki Games, Oki LED, Colgate Commerce, Edelweiss Project, IDFC First Project15.2 15.218
57Wunderman Thompsonndusind Bank Project , Duracell, Complan Nutigro Project17.2Hershey13.848
65WATConsultTVS Motors, SBI Bank (ORM), Vega, Meyer Vitabiotics digital, Nobel Hygiene digital12.1 12.17
76DentsuMobile Premier League14.8Harman - Jbl & Hk10.46
88Leo BurnettYES BANK Project, Woodcraft India Pvt Ltd Project, Beck's Ice Project7.3 7.215
910L&K Saatchi & SaatchiReliance Digital, Hettich, Practo, Abbott Consumer Pharma7.1 6.97
109IdeateLabsTATA Tele Business Services, UTI Mutual Fund, TransUnion CIBIL6.7 6.75
1111MullenLowe Lintas GroupHershey, Uber, Zydus Wellness Partners6.3 6.14
1212Arm WorldwideMTV5.4 5.41
1313IsobarDanone digital, Max Bupa Digital, Diageo Brands4.6 4.63
1414MirumWileyNXT (Social Media), Silver Arrows and Bimamitra3.4 3.42
1515GozoopOPPO digital, SterloMax2.7 2.72
1619BBDOHP Project, Yes Bank, Idea Projects, HUL (V Wash)2.1 2.16
1716Blue VectorVolvo Social Media2 21
1817DViO DigitalMcDonald's digital2 21
1965OgilvyCars24 services, Mobile Premier League Project6.9 1.97
2018Famous InnovationsSupr Daily, Columbia Pacific Communities1.7 1.72
     2020(Jan-Aug)252.9279
     2019(Jan-Aug)415.5296
     YoY Comparison:-39.10%-5.70%
 
MEDIA AGENCY LEAGUE
 
Rank This MonthRank Last MonthAgencyRecent WinsEstimated YTD Win Revenue (crore)Recent LossesEstimated Overall YTD Win Revenue (crore)No. of wins
11Havas MediaJBL India, Norton Lifelock Antivirus AOR, GITAM University22.2Emirates Airlines21.213
213ZenithMobile Premier League,  Marico, ITC Store14.8 14.813
33PHDDiageo, Aasaan Job12.2 12.23
48StarcomCholayil, Udemy, Metro, UpGrad18.3Sun Pharmaceutical Industries12.213
54MediaComDabur Digital, Lionsgate, Citro ën, Hasbro, Malabar Gold & Diamonds13Mobile Premier League11.78
62Dentsu XBenetton Digital12.4Axis Mutual Funds11.48
75MindshareAlchem International, TCS iON, D'Decor, Kellogg, Wellman, Wildcraft17.7Diageo7.111
87WavemakerSun Pharmaceutical, Mondelez Int'l, Red Bull, Religare Health Insurance10.5ITC6.94
96Lodestar UMEmirates Airlines3.4 3.43
109KinnectBausch + Lomb Digital1.7 1.71
1110PerformicsMobile Premier League (MPL) Digital Media1.7 1.71
1212GozoopSterloMax1.4 1.41
1314ClevertizeeBay1 11
1415Madison MediaDr. Fixit0.3 0.31
1516iProspectVFS Global0.3 0.31
1617CaratFMCG Client0.8Diageo-0.12
1711EssenceFacesCanada, Games24x71.7Upgrad-0.42
1818OMD MudraMaxSAP1Carapelli Firenze-2.12
     2020(Jan-Aug)104.988
     2019(Jan-Aug)287.5133
     YoY Comparison:-63.50%-33.80%

 

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