New Business League: April 2023 update

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.

 

Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected]. 

 

CREATIVE AGENCY LIST

 

Rank this month	Rank last month	Agency	Recent wins	Estimated YTD win revenue (crore)	Recent losses	Overall YTD win revenue (crore)	No of wins
1	1	Wunderman Thompson	WT Bengaluru Project , Aditya Birla Estates, Adani Enterprise, Cross Cloud Partners	32.6		32.6	16
2	2	Havas Worldwide	Mamaearth, Mps Interactive Systems, Arzoo (NU), Chalet Hotels Project, Motovolt	28.8		28.8	17
3	3	DDB Mudra Group	Mars Pet Care, Telstra Project, Snickers Project, Nuoma Edelweiss Wealth Management Project, Kalyan Silks	23.4		23.4	23
4	4	BBDO	P&G - TIDE Project, Jack Daniel’s Tennessee Whiskey, McCain Food	21.4		21.4	3
5	16	Leo Burnett	FMCG Client	17.4		17.4	13
6	5	VMLY&R	Coke Retainer, ThumsUp Retainer, Lakme Project	16.1		16.1	8
7	6	M&C Saatchi Group	Rebel Foods Project	12.4		12.4	4
8	9	Wondrlab	Patanjali Foods, Heavenly Secrets (pilgrim) Project, Pep Technologies  (Mcaffiene) Project	11		11	67
9	7	Centrick	Kirloskar - Industrial EnginesK, EFL CSR Project, Kirloskar Oil Engines Corporate Film	10.7		10.7	7
10	8	McCann Worldgroup	Reliance Retail Limited, Phone Pe Project, Union Project	9.6		9.6	6
11	10	Grey Group	Federal Bank India Project, JM Financial Project, Diageo, Bacardi Project	6		6	5
12	11	The Womb	Samco	1.4		1.4	1
13	12	MullenLowe Lintas Group	Landmark Group, Tinder Project	1.3		1.3	2
14		Performics	HUL	1.3		1.3	1
					2023 (Jan-Apr)	193	184
					2022 (Jan-Apr)	195.5	258
					YOY comparison	-1.30%	-28.70%

 

MEDIA AGENCY LIST

 

Rank this month	Rank last month	Agency	Recent wins	Estimated YTD win revenue (crore)	Recent losses	Overall YTD win revenue (crore)	No of wins
1	1	Essence Mediacom	Vivo Technology, IIFL Securities Finance, Mars Inc Food	50.1		50.1	9
2	2	LS Digital	Glanbia Performance Nutrition, TVS Credit Services, V K C NUTS	31.5		31.5	41
3	3	NP Digital	Workruit, Science & Humans, Kushni	22.3		22.3	41
4	10	Mindshare	Maruti Suzuki India Planning & Buying, Orchard Healthcare Planning & Buying	20.8		19.4	9
5	6	OMD MudraMax	Sugar Cosmetics, Deviyani, Lupin Pharma	14.8		14.8	9
6	4	Initiative	Ministry of Tourism Project, Centuary Mattress, Careleon Business Solutions	12.4		12.4	3
7	14	Performics	Cashe	12.4		12.4	9
8	5	Havas Media	Motovolt, Paradise Biryani, Biskfarm	10.9		10.9	6
9	7	iProspect	National Stock Exchange of India, Dr Lal PathLabs, Adidas India	4.2		4.2	8
10	8	m/Six	Pran Foods Local, Pran Foods Local	4.1		4.1	4
11	9	Omnicom Media Group	Phillips Domestic Appliance, Jaguar Land Rover India	2.9		2.9	2
12	13	Zenith	Pharmaceuticals Client	1.4		1.4	1
13	11	PHD	Scapia Cards	0.3		0.3	1
					2023 (Jan-Apr)	165.3	146
					2022 (Jan-Apr)	97.7	53
					YOY comparison	69.30%	175.50%
					2023 Creative & Media (Jan-Apr)	358.3	330
					2022 Creative & Media (Jan-Apr)	293.2	311
					YoY Comparison:	22.20%	6.10%