The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
CREATIVE AGENCY LIST
| Rank this month | Rank last month | Agency | Recent wins | Estimated YTD win revenue (crore) | Recent losses | Overall YTD win revenue (crore) | No of wins |
| 1 | 1 | Wunderman Thompson | WT Bengaluru Project , Aditya Birla Estates, Adani Enterprise, Cross Cloud Partners | 32.6 | 32.6 | 16 | |
| 2 | 2 | Havas Worldwide | Mamaearth, Mps Interactive Systems, Arzoo (NU), Chalet Hotels Project, Motovolt | 28.8 | 28.8 | 17 | |
| 3 | 3 | DDB Mudra Group | Mars Pet Care, Telstra Project, Snickers Project, Nuoma Edelweiss Wealth Management Project, Kalyan Silks | 23.4 | 23.4 | 23 | |
| 4 | 4 | BBDO | P&G - TIDE Project, Jack Daniel’s Tennessee Whiskey, McCain Food | 21.4 | 21.4 | 3 | |
| 5 | 16 | Leo Burnett | FMCG Client | 17.4 | 17.4 | 13 | |
| 6 | 5 | VMLY&R | Coke Retainer, ThumsUp Retainer, Lakme Project | 16.1 | 16.1 | 8 | |
| 7 | 6 | M&C Saatchi Group | Rebel Foods Project | 12.4 | 12.4 | 4 | |
| 8 | 9 | Wondrlab | Patanjali Foods, Heavenly Secrets (pilgrim) Project, Pep Technologies (Mcaffiene) Project | 11 | 11 | 67 | |
| 9 | 7 | Centrick | Kirloskar - Industrial EnginesK, EFL CSR Project, Kirloskar Oil Engines Corporate Film | 10.7 | 10.7 | 7 | |
| 10 | 8 | McCann Worldgroup | Reliance Retail Limited, Phone Pe Project, Union Project | 9.6 | 9.6 | 6 | |
| 11 | 10 | Grey Group | Federal Bank India Project, JM Financial Project, Diageo, Bacardi Project | 6 | 6 | 5 | |
| 12 | 11 | The Womb | Samco | 1.4 | 1.4 | 1 | |
| 13 | 12 | MullenLowe Lintas Group | Landmark Group, Tinder Project | 1.3 | 1.3 | 2 | |
| 14 | Performics | HUL | 1.3 | 1.3 | 1 | ||
| 2023 (Jan-Apr) | 193 | 184 | |||||
| 2022 (Jan-Apr) | 195.5 | 258 | |||||
| YOY comparison | -1.30% | -28.70% |
MEDIA AGENCY LIST
| Rank this month | Rank last month | Agency | Recent wins | Estimated YTD win revenue (crore) | Recent losses | Overall YTD win revenue (crore) | No of wins |
| 1 | 1 | Essence Mediacom | Vivo Technology, IIFL Securities Finance, Mars Inc Food | 50.1 | 50.1 | 9 | |
| 2 | 2 | LS Digital | Glanbia Performance Nutrition, TVS Credit Services, V K C NUTS | 31.5 | 31.5 | 41 | |
| 3 | 3 | NP Digital | Workruit, Science & Humans, Kushni | 22.3 | 22.3 | 41 | |
| 4 | 10 | Mindshare | Maruti Suzuki India Planning & Buying, Orchard Healthcare Planning & Buying | 20.8 | 19.4 | 9 | |
| 5 | 6 | OMD MudraMax | Sugar Cosmetics, Deviyani, Lupin Pharma | 14.8 | 14.8 | 9 | |
| 6 | 4 | Initiative | Ministry of Tourism Project, Centuary Mattress, Careleon Business Solutions | 12.4 | 12.4 | 3 | |
| 7 | 14 | Performics | Cashe | 12.4 | 12.4 | 9 | |
| 8 | 5 | Havas Media | Motovolt, Paradise Biryani, Biskfarm | 10.9 | 10.9 | 6 | |
| 9 | 7 | iProspect | National Stock Exchange of India, Dr Lal PathLabs, Adidas India | 4.2 | 4.2 | 8 | |
| 10 | 8 | m/Six | Pran Foods Local, Pran Foods Local | 4.1 | 4.1 | 4 | |
| 11 | 9 | Omnicom Media Group | Phillips Domestic Appliance, Jaguar Land Rover India | 2.9 | 2.9 | 2 | |
| 12 | 13 | Zenith | Pharmaceuticals Client | 1.4 | 1.4 | 1 | |
| 13 | 11 | PHD | Scapia Cards | 0.3 | 0.3 | 1 | |
| 2023 (Jan-Apr) | 165.3 | 146 | |||||
| 2022 (Jan-Apr) | 97.7 | 53 | |||||
| YOY comparison | 69.30% | 175.50% | |||||
| 2023 Creative & Media (Jan-Apr) | 358.3 | 330 | |||||
| 2022 Creative & Media (Jan-Apr) | 293.2 | 311 | |||||
| YoY Comparison: | 22.20% | 6.10% |
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