Jonty Rhodes dives into cashback chase

Super.money, a Flipkart-backed UPI platform, has launched a new digital ad film Jonty Rhodes as its ‘Cashback Catcher’. Known for his fast reflexes, agility, and precision on the field, the South African cricketer personifies today’s savvy spender who is nimble, alert, and done with gimmicks.

The ad film is driven by a simple insight that today’s consumers are expecting a reward from every transaction. According to a recent study, 95% of Indian digital consumers find cashback offers attractive.

Like Jonty dives for every ball on the field, today’s consumer is constantly on the move, looking to catch the best value in every swipe, tap, or scan. Whether it's buying groceries or booking a flight, they want rewards that are instant, real, and reliable. With super.money, it’s no longer a chase, every spend becomes a win, every moment a chance to earn something back. Just like Jonty never let a single run slip by, users never have to let a single rupee go unrewarded.

The film cleverly connects Jonty’s relentless pursuit on the field to the modern consumer’s constant hunt for cashback, a search that finally ends with super.money’s UPI-linked co-branded credit cards in association with various banks, which offers up to 3% cashback on every transaction. Super.Money added that the percentage of cashback awarded will differ depending on the transaction platform and currently its co-branded cards are Axis Bank super.money superCard Pro and Ukarsh Bank super.money superCard.

The film aims to build awareness about super.money’s co-branded credit cards with leading banks and their unwavering promise of transparent value. The ad film is currently being launched across digital and social platforms in collaboration with folks from the sports (cricket) world to heighten intrigue and user engagement.

Premanshu Singh, co-founder, super.money says, “Our mission has always been to ensure that users feel the joy of getting something back every time they spend, through flat and reliable cashback. Jonty Rhodes brings that same spirit to life in this campaign, always on the move, always alert, and always diving for what’s truly rewarding. In many ways, Jonty isn’t just playing himself, he is playing every Indian consumer, jumping through apps and finally landing where cashback is real. With this film, we are not just telling a fun story, we are reinforcing our commitment to shift consumer expectations and make tangible rewards a standard.”

Vishal Dayama, creative director (for the film) and founder, Braindad says, “The lengths to which our protagonist goes to avoid losing cashback make this ad film both funny and insightful. Jonty Rhodes brought a physicality and likability that elevated the idea beyond just comedy; it’s about behaviour, habit, and the thrill of getting something back.”

Campaign’s take: What happens when one of cricket’s sharpest fielders stops chasing runs and starts chasing rupees? In Super.money’s new digital film, Jonty Rhodes trades his boundary-line leaps for an off-field obsession: cashbacks. The setup is simple—Rhodes pays an auto driver in cash, then waits, crouched in his iconic catching stance, for the reward that never comes.

What follows is a comic montage of Rhodes intruding on the driver’s daily life—birthday parties, bathroom breaks, even bedtime—still waiting for a cashback that cash can’t deliver.

The punchline lands when the driver points out that cashback only comes via super.money cards. That’s where the ad finds its hook: rewards are no longer abstract promises but tied to predictable, everyday spending.

By pulling Rhodes out of stadiums and into cramped Mumbai apartments, the film grounds the idea in relatable absurdity—every consumer knows the thrill of earning something back, no matter how small the spend. For a category often mired in fine print and conditional perks, the humour underscores super.money’s attempt to present cashback as flat, simple, and accessible. Rhodes doesn’t miss many catches, but here he learns the hard way—without the right card, even the best dive comes up empty.

Creative credits:

Agency: Braindad

Creative director: Vishal Dayama

Director: Ryan Mendonca

Creative producer: Devarsh Thaker

Writers: Rajat Thakur, Vishal Dayama

Production house: Bang Bang Mediacorp

Distribution: In-House