Advertising Marketing In-Depth
Vinita Bhatia
Sep 05, 2025

GST simplification raises stakes for festive marketers

The overhaul trims rates on essentials and mid-range durables, but brands now face the challenge of turning sentiment into sales.

The revised GST slabs — NIL, 5%, 18% and 40% — replace the earlier patchwork of rates that often confused both businesses and consumers.

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