
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
CREATIVE AGENCY LEAGUE
Rank this month | Rank last month | Agency | Recent wins | Estimated YTD win revenue (crore) | Recent losses | Overall YTD win revenue (crore) | No of wins |
1 | 1 | FCB | Amazon group, TVS, Google India | 83.1 | 83.1 | 141 | |
2 | 2 | Havas Worldwide | Karnataka Bank, Facebook India Online Services Project, The Unlock Company Project | 66.3 | 66.3 | 32 | |
3 | 3 | L&K Saatchi & Saatchi | Torrent Pharma, AU Small Finance Bank, Cartier International project | 44.9 | 44.9 | 19 | |
4 | 4 | Leo Burnett | FMCG client | 42.2 | 42.2 | 21 | |
5 | 5 | Wunderman Thompson | VIVO Mobile Project, Hafele Project, RPG Group Project | 41.5 | 41.5 | 40 | |
6 | 6 | DDB Mudra Group | Inframat Project, Omega watches Project, DLF mall of India | 41.3 | 41.3 | 49 | |
7 | 7 | BBDO | McNROE Consumer Products Project, Orient Electric Project, JLR, VF, Adinath Agro Processed Foods | 29.5 | 29.5 | 9 | |
8 | 8 | Wondrlab | Relaxo Footwear Project, Lifelong Online Retail Project, Bajaj Auto Project | 27.8 | 27.8 | 213 | |
9 | 9 | McCann Worldgroup | Jubliant Food Works - Dominos, Shree, Bosch, Reliance Retail, Phone Pe Project, Union Project | 25 | 25 | 12 | |
10 | 10 | MSL | Destination NSW, Soho House, Economic Development Division International Public Relations Services | 21.4 | 21.4 | 16 | |
11 | 11 | VMLY&R | IDFC, Coke Retainer, ThumsUp Retainer, Lakme Project | 18.9 | 18.9 | 11 | |
12 | 12 | Digitas | Duolingo, Crocs India, Equbot Inc. Project | 16.1 | 16.1 | 8 | |
13 | 13 | M&C Saatchi Group | Rebel Foods Project , Vedantu Project | 14.8 | 14.8 | 5 | |
14 | 17 | Dentsu | Hero MotoCorp, Bangalore International Airport | 15.2 | 13.2 | 13 | |
15 | 14 | BBH | Microtek, Japfa, Hella Infra Market | 12.1 | 12.1 | 9 | |
16 | 15 | Centrick | Arka Fincap, tahl, Kirloskar - Industrial Engines, | 11.1 | 11.1 | 9 | |
17 | 16 | MullenLowe Lintas Group | Cipla, Eureka, ZEE5 AVOD | 8.3 | 8.3 | 9 | |
18 | 20 | Grey Group | Aditya Birla Chemicals Project, Federal Bank India Project, JM | 7.4 | 7.4 | 6 | |
19 | 18 | Beehive | Retail client | 6.7 | 6.7 | 2 | |
20 | 19 | Publicis + Publicis Ambience | Financial services client | 6.7 | 6.7 | 2 | |
2023 (Jan-Sep) | 553.4 | 641 | |||||
2022 (Jan-Sep) | 528.7 | 627 | |||||
YOY comparison | 4.70% | 2.20% |
MEDIA AGENCY LEAGUE
Rank this month | Rank last month | Agency | Recent wins | Estimated YTD win revenue (crore) | Recent losses | Overall YTD win revenue (crore) | No of wins |
1 | 2 | LS Digital | Tata Realty, Blinkit, Nokia | 72.7 | 72.7 | 99 | |
2 | 1 | NP Digital | RateGain Project , Glider.AI Project , GotoAssignmentHelp Project | 69.7 | 69.7 | 122 | |
3 | 3 | Havas Media | VLCC, Kia Motors (Dealer), Mahindra Paybima | 60.7 | 60.7 | 30 | |
4 | 4 | Essence Mediacom | Vivo Technology, IIFL Securities Finance, Mars Inc Food | 50.1 | 50.1 | 9 | |
5 | 5 | Wavemaker | Reckitt Benckiser, Pernod Ricard, KRBL | 49.8 | Butterfly Gandhimathi Appliances | 46.3 | 15 |
6 | 6 | Mindshare | Crompton Greaves, Butterfly Gandhimathi Appliances | 39 | 39 | 25 | |
7 | 7 | OMD MudraMax | CarDekho Group, Brillon (SC Johnson), Groww, Sugar Cosmetics, Deviyani, Lupin Pharma | 24.3 | 24.3 | 12 | |
8 | 8 | Initiative | Ministry of Tourism Project, Centuary Mattress, Careleon Business Solutions | 12.4 | 12.4 | 3 | |
9 | 9 | Performics | Cashe | 10.3 | 10.3 | 17 | |
10 | 18 | Dentsu X | Welspun Global Brands, Bharat Benz | 6 | 6 | 2 | |
11 | 10 | iProspect | National Stock Exchange of India, Dr Lal PathLabs, Adidas India | 6 | 6 | 9 | |
12 | 11 | m/Six | Pran Foods Local | 4.1 | 4.1 | 4 | |
13 | 12 | Beehive | Microtek Project | 3.4 | 3.4 | 2 | |
14 | 13 | Omnicom Media Group | Phillips Domestic Appliance, Jaguar Land Rover India | 2.9 | 2.9 | 2 | |
15 | 14 | PHD | Scapia Cards, Adhinath Agro | 2.7 | 2.7 | 5 | |
16 | 17 | Carat | Beverage client | 1.6 | 1.6 | 4 | |
17 | 15 | Zenith | Pharmaceuticals Client | 1.4 | 1.4 | 1 | |
18 | 16 | Digitas | Hero Motocorp | 1 | 1 | 1 | |
2023 (Jan-Sep) | 410 | 362 | |||||
2022 (Jan-Sep) | 282 | 221 | |||||
YOY comparison | 45.40% | 63.80% | |||||
2023 Creative & Media (Jan-Sep) | 963.4 | 1,003 | |||||
2022 Creative & Media (Jan-Sep) | 810.7 | 848 | |||||
YoY Comparison: | 18.80% | 18.30% |