Campaign India Team
Nov 06, 2023

New Business League: September 2023 update

Find out which agencies are topping the creative and media lists

New Business League: September 2023 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected]
 
CREATIVE AGENCY LEAGUE
 
Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Overall YTD win revenue (crore) No of wins
1 1 FCB Amazon group, TVS, Google India 83.1   83.1 141
2 2 Havas Worldwide Karnataka Bank, Facebook India Online Services Project, The Unlock Company Project 66.3   66.3 32
3 3 L&K Saatchi & Saatchi Torrent Pharma, AU Small Finance Bank, Cartier International project 44.9   44.9 19
4 4 Leo Burnett FMCG client 42.2   42.2 21
5 5 Wunderman Thompson VIVO Mobile Project, Hafele Project, RPG Group Project 41.5   41.5 40
6 6 DDB Mudra Group Inframat Project, Omega watches Project, DLF mall of India 41.3   41.3 49
7 7 BBDO McNROE Consumer Products Project, Orient Electric Project, JLR, VF, Adinath Agro Processed Foods 29.5   29.5 9
8 8 Wondrlab Relaxo Footwear Project, Lifelong Online Retail Project, Bajaj Auto Project 27.8   27.8 213
9 9 McCann Worldgroup Jubliant Food Works - Dominos, Shree, Bosch, Reliance Retail, Phone Pe Project, Union Project 25   25 12
10 10 MSL Destination NSW, Soho House, Economic Development Division International Public Relations Services 21.4   21.4 16
11 11 VMLY&R IDFC, Coke Retainer, ThumsUp Retainer, Lakme Project 18.9   18.9 11
12 12 Digitas Duolingo, Crocs India, Equbot Inc. Project 16.1   16.1 8
13 13 M&C Saatchi Group Rebel Foods Project , Vedantu Project 14.8   14.8 5
14 17 Dentsu Hero MotoCorp, Bangalore International Airport 15.2   13.2 13
15 14 BBH Microtek, Japfa, Hella Infra Market 12.1   12.1 9
16 15 Centrick Arka Fincap, tahl, Kirloskar - Industrial Engines, 11.1   11.1 9
17 16 MullenLowe Lintas Group Cipla, Eureka, ZEE5 AVOD 8.3   8.3 9
18 20 Grey Group Aditya Birla Chemicals Project, Federal Bank India Project, JM 7.4   7.4 6
19 18 Beehive Retail client 6.7   6.7 2
20 19 Publicis + Publicis Ambience Financial services client 6.7   6.7 2
               
        2023 (Jan-Sep)   553.4 641
        2022 (Jan-Sep)   528.7 627
        YOY comparison   4.70% 2.20%
 
MEDIA AGENCY LEAGUE
 
Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Overall YTD win revenue (crore) No of wins
1 2 LS Digital Tata Realty, Blinkit, Nokia 72.7   72.7 99
2 1 NP Digital RateGain Project , Glider.AI Project , GotoAssignmentHelp Project 69.7   69.7 122
3 3 Havas Media VLCC, Kia Motors (Dealer), Mahindra Paybima 60.7   60.7 30
4 4 Essence Mediacom Vivo Technology, IIFL Securities Finance, Mars Inc Food 50.1   50.1 9
5 5 Wavemaker Reckitt Benckiser, Pernod Ricard, KRBL 49.8 Butterfly Gandhimathi Appliances 46.3 15
6 6 Mindshare Crompton Greaves, Butterfly Gandhimathi Appliances 39   39 25
7 7 OMD MudraMax CarDekho Group, Brillon (SC Johnson), Groww, Sugar Cosmetics, Deviyani, Lupin Pharma 24.3   24.3 12
8 8 Initiative Ministry of Tourism Project, Centuary Mattress, Careleon Business Solutions 12.4   12.4 3
9 9 Performics Cashe 10.3   10.3 17
10 18 Dentsu X Welspun Global Brands, Bharat Benz 6   6 2
11 10 iProspect National Stock Exchange of India, Dr Lal PathLabs, Adidas India 6   6 9
12 11 m/Six Pran Foods Local 4.1   4.1 4
13 12 Beehive Microtek Project 3.4   3.4 2
14 13 Omnicom Media Group Phillips Domestic Appliance, Jaguar Land Rover India 2.9   2.9 2
15 14 PHD Scapia Cards, Adhinath Agro 2.7   2.7 5
16 17 Carat Beverage client 1.6   1.6 4
17 15 Zenith Pharmaceuticals Client 1.4   1.4 1
18 16 Digitas Hero Motocorp 1   1 1
               
               
        2023 (Jan-Sep) 410 362  
        2022 (Jan-Sep) 282 221  
        YOY comparison 45.40% 63.80%  
               
        2023 Creative & Media (Jan-Sep) 963.4 1,003  
        2022 Creative & Media (Jan-Sep) 810.7 848  
        YoY Comparison: 18.80% 18.30%  

 

Source:
Campaign India

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