Campaign India Team
Dec 14, 2023

New Business League: October 2023 update

Find out which agencies are topping the creative and media lists

New Business League: October 2023 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected]
 
CREATIVE AGENCY LEAGUE
 
Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Overall YTD win revenue (crore) No of wins
1 1 FCB Amazon group, TVS, Google India 83.1   83.1 141
2 2 Havas Worldwide Karnataka Bank, Facebook India Online Services Project, The Unlock Company Project 66.3   66.3 32
3 3 L&K Saatchi & Saatchi Torrent Pharma, AU Small Finance Bank, CARTIER INTERNATIONAL Project 47.1   47.1 28
4 6 DDB Mudra Group Gujarat Titans Project, Inframat Project, Omega watches Project, DLF mall of India 44.4   44.4 51
5 4 Leo Burnett FMCG Client 42.4   42.4 23
6 5 Wunderman Thompson VIVO Mobile Pvt. Ltd. Project, Hafele Project, RPG Group Project 41.5   41.5 40
7 8 Wondrlab HDFC Bank Project, Versuni India Home Solutions Project, Grohe India - Lixil Project 30.6   30.6 254
8 7 BBDO McNROE Consumer Products Project, Orient Electric Project, JLR, VF, Adinath Agro Processed Foods 29.5   29.5 9
9 9 McCann Worldgroup Jubliant Food Works - Dominos, Shree, Bosch, Reliance Retail Limited, Phone Pe Project, Union Project 25   25 12
10 10 MSL Destination NSW, Soho House, Economic Development Division International Public Relations Services 22.8   22.8 19
11 11 VMLY&R IDFC, Coke Retainer, ThumsUp Retainer, Lakme Project 18.9   18.9 11
12 12 Digitas Duolingo, Crocs India, Equbot Inc. Project 16.8   16.8 10
13 13 M&C Saatchi Group Glowroad, Rebel Foods Project , Vedantu Project 14.8   14.8 6
14 15 BBH Microtek, Japfa, Hella Infra Market 13.7   13.7 14
15 14 Dentsu Hero MotoCorp Limited, Bangalore International Airport 15.2   13.2 13
16 16 Centrick Arka FIncap, tahl, Kirloskar - Industrial Engine 11.1   11.1 9
17 17 MullenLowe Lintas Group The World Hotels, Chambal Fertilisers Project, Cipla, Eureka 9.3   9.3 11
18 18 Grey Group Aditya Birla Chemicals Project, Federal Bank India Project, JM 7.4   7.4 6
19 19 Beehive Retail Client 7   7 3
20 20 Publicis + Publicis Ambience Financial Services Client 7   7 3
               
        2023 (Jan-Oct) 574.4 713  
        2022 (Jan-Oct) 528.7 627  
        YOY comparison 8.60% 13.70%  
 
MEDIA AGENCY LEAGUE
 
Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Overall YTD win revenue (crore) No of wins
1 1 LS Digital Zomato, Nokia, BlinkIt 85.4   85.4 118
2 2 NP Digital Titan Project , NIIT Project , R S DIAMONDS 70.9   70.9 131
3 3 Havas Media Web Veda Performance, Oyekidhar.com Performance 62.1   62.1 32
4 5 Wavemaker Reckitt Benckiser, Pernod Ricard, KRB 54.8 Butterfly Gandhimathi Appliances 51.3 16
5 4 EssenceMediacom Vivo Technology, IIFL Securities Finance, Mars Inc Food 50.1   48.5 9
6 6 Mindshare Hindware Home Innovation, APL Apollo Tubes 42.8   39.8 30
7 7 OMD MudraMax CarDekho Group, Brillon (SC Johnson), Groww, Sugar Cosmetics, Deviyani, Lupin Pharma 24.3   24.3 12
8 9 Performics Canara HSBC Oriental Bank of Commerce Life Insurance Company, Cuemath, Hindustan Unilever 16.5   16.5 23
9 8 Initiative Ministry of Tourism Project, Centuary Mattress, Careleon Business Solutions 12.4   12.4 3
10 15 PHD Scapia Cards, Adhinath Agro 6.5   6.5 6
11 10 Dentsu X Welspun Global Brands, Bharat Benz 6   6 2
12 11 iProspect National Stock Exchange of India, Dr Lal PathLabs, Adidas India 6   6 9
13 18 Digitas Group Bayport, Henkel Adhesives Technologies India 4.5   4.5 3
14 12 m/Six Pran Foods Local 4.1   4.1 4
15 13 Beehive Microtek Project 3.4   3.4 2
16 17 Zenith Electrolux AB, GROUPE LACTALIS, BATA India 3.4   3.4 4
17 14 Omnicom Media Group Phillips Domestic Appliance, Jaguar Land Rover India 2.9   2.9 2
18   Spark Foundry MIELE & CIE KG 1.7   1.7 1
19 16 Carat Beverage client 1.6   -1.6 4
               
        2023 (Jan-Oct) 451.3 411  
        2022 (Jan-Oct) 282 221  
        YOY comparison 60.00% 86.00%  
               
        2023 Creative & Media (Jan-Oct) 1,025.60 1,124  
        2022 Creative & Media (Jan-Oct) 810.7 848  
        YoY Comparison: 26.50% 32.50%  
 
 
Source:
Campaign India

Related Articles

Just Published

31 minutes ago

Can Netflix scale its advertising business?

In the coming year, when Netflix's user growth slows down as most predict, increasing ad revenue will become even more crucial. Campaign explores how the streaming giant plans to scale its advertising business.

34 minutes ago

What the Microsoft-CrowdStrike outage means for ...

Friday's global outage disrupted critical infrastructure such as airports and healthcare systems, bringing entire industries to a standstill. So, how will this crisis impact the reputation of the brands involved?

1 hour ago

Community building is the key to engaging modern ...

Nailing digital marketing through community building hinges on genuinely connecting with your audience; turning regular customers into enthusiastic brand champions.

2 hours ago

BEI Confluence bets big on technology, preps for IPO

Advertising veteran Tapas Gupta talks about BEI Confluence's next growth phase, gearing up to go public, stepping down from day-to-day operations and handing over the reins of the agency to its new leadership.