Advertising In-Depth
Vinita Bhatia
Sep 01, 2025

Festive ad rush puts Amazon’s new tools to test

As Diwali shoppers plan bigger spends and seek new brands, Amazon Ads bets on generative AI and self-serve video to woo marketers.

Sponsored TV enables brands—particularly SMBs—to run video ads on Amazon MX Player, which the company says reaches more than 25 crore monthly viewers.

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