Advertising In-Depth
Vinita Bhatia
7 hours ago

Festive ad rush puts Amazon’s new tools to test

As Diwali shoppers plan bigger spends and seek new brands, Amazon Ads bets on generative AI and self-serve video to woo marketers.

Sponsored TV enables brands—particularly SMBs—to run video ads on Amazon MX Player, which the company says reaches more than 25 crore monthly viewers.

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