Nikhil Rao

Creativity, not cost-cutting, emerges as agencies’ test
Advertising
Sep 09, 2025
Nikhil Rao

Creativity, not cost-cutting, emerges as agencies’ test

With consolidation rising and ROI under strain, agencies face pressure to return to bold ideas while navigating AI and budget controls.

Humour isn’t a gag — it’s a growth lever
Opinion
Jul 30, 2025
Nikhil Rao

Humour isn’t a gag — it’s a growth lever

In a hyper-serious ad world, playful brands are earning trust, dopamine—and disproportionate attention.

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