Campaign India Team
Jun 08, 2012

NEW BUSINESS LEAGUE APAC: See who tops the charts for May 2012

ASIA-PACIFIC - O&M tops the creative league as Carat holds on to media pole and OMD climbs rankings.

NEW BUSINESS LEAGUE APAC: See who tops the charts for May 2012

 

 

CREATIVE AGENCY PERFORMANCE LEAGUE

 
New rank Last rank Agency Wins Revenue gained (US$m) Revenue lost (US$m) YTD totals (US$m)
1 1 Ogilvy Resorts World Singapore, COFCO, Castrol India 35.9 Tsingtao Beer 30.5
2 2 McCann WG Shenzhen Dev. Bank, BDO Philippines, Nikon Thailand 23.5 ID Hosp. Korea 22.7
3 3 M&C Saatchi SOTA Malaysia 17.4 HK Broadband 17.2
4 4 DDB Britax Australia, Acer Cloud Launch, Star Media Malaysia 23.9 BMW Malaysia 15.1
5 5 Leo Burnett Samsung Project China, Nike Project Taiwan 9.8 9
6 6 Grey Group Dell Korea, APB, Digital Singapore, Isuzu Philippines 8.2 SM Super Malls 8.1
7 9 Publicis Haier White Goods, Dongfeng Citroen, BaWang ZhuiFeng 8.4 7.3
8 8 DraftFCB Marie France Body Slimming, MPF Association Hong Kong 6.3 Seiko Hong Kong 5.9
9 7 Lowe Dunkin’ Donuts Taiwan 6.2 SRMB Srijan 5.7
10 10 TBWA Tsingtao Beer, Peninsula Land India 6.5 Pacific Meat 5.2
 
 
MEDIA AGENCY PERFORMANCE LEAGUE
 
New rank Last rank Agency Wins Revenue gained (US$m) Revenue lost (US$m) YTD totals (US$m)
1 -1 Carat Holden Digital, Woori Finance, Beijing Kunlun Tech Taiwan 25.2 WSH Singapore 22.2
2 (–) OMD China Telecom, Yili China, Li-Ning China 14.7 Zhujiang Beer 11.1
3 -2 UM ETLand, LinkedIn, SCAD Group HK 12 Inbisco Kopiko 10.1
4 -9 Starcom Ren He Grp, Nongfu Spring, Cestbon Water, Kirin Milk Tea 25.2 China Telecom 9.9
5 -3 PHD The Esplanade, Almond Board of California, Uni Oil 7.6 PT Herlina Indah 6.9
6 -6 Vizeum Huierkang China, Korean Air China, Easy Buy Thailand 5.8 5.8
7 -5 Mindshare Kasturi & Sons, Electrolux Vietnam, AllianceBernstein 8.9 Daphne China 4.7
8 -4 Initiative DS India, Cerebos Project Thailand, Yuexiu HK 7.1 PT XL Axiata 4.4
9 -7 ZenithOptimedia Mengniu Guan Yi Yoghurt and YoyiC, BSH 5.1 The Esplanade 3.9
10 -8 MEC MXC Solutions, Gjun Information, Leslie Snack 4.5 Henkel China 3.2
 
 
Methodology The New Business League published in Campaign Asia-Pacifichas been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.
 
This article first appeared on www.campaignasia.com
Source:
Campaign India

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