NEW BUSINESS LEAGUE APAC: See who tops the charts for May 2012

ASIA-PACIFIC - O&M tops the creative league as Carat holds on to media pole and OMD climbs rankings.

Jun 08, 2012 01:27:00 PM | Article | Campaign India Team




New rankLast rankAgencyWinsRevenue gained (US$m)Revenue lost (US$m)YTD totals (US$m)
11OgilvyResorts World Singapore, COFCO, Castrol India35.9Tsingtao Beer30.5
22McCann WGShenzhen Dev. Bank, BDO Philippines, Nikon Thailand23.5ID Hosp. Korea22.7
33M&C SaatchiSOTA Malaysia17.4HK Broadband17.2
44DDBBritax Australia, Acer Cloud Launch, Star Media Malaysia23.9BMW Malaysia15.1
55Leo BurnettSamsung Project China, Nike Project Taiwan9.89
66Grey GroupDell Korea, APB, Digital Singapore, Isuzu Philippines8.2SM Super Malls8.1
79PublicisHaier White Goods, Dongfeng Citroen, BaWang ZhuiFeng8.47.3
88DraftFCBMarie France Body Slimming, MPF Association Hong Kong6.3Seiko Hong Kong5.9
97LoweDunkin’ Donuts Taiwan6.2SRMB Srijan5.7
1010TBWATsingtao Beer, Peninsula Land India6.5Pacific Meat5.2
New rankLast rankAgencyWinsRevenue gained (US$m)Revenue lost (US$m)YTD totals (US$m)
1-1CaratHolden Digital, Woori Finance, Beijing Kunlun Tech Taiwan25.2WSH Singapore22.2
2(–)OMDChina Telecom, Yili China, Li-Ning China14.7Zhujiang Beer11.1
3-2UMETLand, LinkedIn, SCAD Group HK12Inbisco Kopiko10.1
4-9StarcomRen He Grp, Nongfu Spring, Cestbon Water, Kirin Milk Tea25.2China Telecom9.9
5-3PHDThe Esplanade, Almond Board of California, Uni Oil7.6PT Herlina Indah6.9
6-6VizeumHuierkang China, Korean Air China, Easy Buy Thailand5.85.8
7-5MindshareKasturi & Sons, Electrolux Vietnam, AllianceBernstein8.9Daphne China4.7
8-4InitiativeDS India, Cerebos Project Thailand, Yuexiu HK7.1PT XL Axiata4.4
9-7ZenithOptimediaMengniu Guan Yi Yoghurt and YoyiC, BSH5.1The Esplanade3.9
10-8MECMXC Solutions, Gjun Information, Leslie Snack4.5Henkel China3.2
Methodology The New Business League published in Campaign Asia-Pacifichas been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to
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