Campaign India Team
Jun 08, 2012

NEW BUSINESS LEAGUE APAC: See who tops the charts for May 2012

ASIA-PACIFIC - O&M tops the creative league as Carat holds on to media pole and OMD climbs rankings.

NEW BUSINESS LEAGUE APAC: See who tops the charts for May 2012




New rank Last rank Agency Wins Revenue gained (US$m) Revenue lost (US$m) YTD totals (US$m)
1 1 Ogilvy Resorts World Singapore, COFCO, Castrol India 35.9 Tsingtao Beer 30.5
2 2 McCann WG Shenzhen Dev. Bank, BDO Philippines, Nikon Thailand 23.5 ID Hosp. Korea 22.7
3 3 M&C Saatchi SOTA Malaysia 17.4 HK Broadband 17.2
4 4 DDB Britax Australia, Acer Cloud Launch, Star Media Malaysia 23.9 BMW Malaysia 15.1
5 5 Leo Burnett Samsung Project China, Nike Project Taiwan 9.8 9
6 6 Grey Group Dell Korea, APB, Digital Singapore, Isuzu Philippines 8.2 SM Super Malls 8.1
7 9 Publicis Haier White Goods, Dongfeng Citroen, BaWang ZhuiFeng 8.4 7.3
8 8 DraftFCB Marie France Body Slimming, MPF Association Hong Kong 6.3 Seiko Hong Kong 5.9
9 7 Lowe Dunkin’ Donuts Taiwan 6.2 SRMB Srijan 5.7
10 10 TBWA Tsingtao Beer, Peninsula Land India 6.5 Pacific Meat 5.2
New rank Last rank Agency Wins Revenue gained (US$m) Revenue lost (US$m) YTD totals (US$m)
1 -1 Carat Holden Digital, Woori Finance, Beijing Kunlun Tech Taiwan 25.2 WSH Singapore 22.2
2 (–) OMD China Telecom, Yili China, Li-Ning China 14.7 Zhujiang Beer 11.1
3 -2 UM ETLand, LinkedIn, SCAD Group HK 12 Inbisco Kopiko 10.1
4 -9 Starcom Ren He Grp, Nongfu Spring, Cestbon Water, Kirin Milk Tea 25.2 China Telecom 9.9
5 -3 PHD The Esplanade, Almond Board of California, Uni Oil 7.6 PT Herlina Indah 6.9
6 -6 Vizeum Huierkang China, Korean Air China, Easy Buy Thailand 5.8 5.8
7 -5 Mindshare Kasturi & Sons, Electrolux Vietnam, AllianceBernstein 8.9 Daphne China 4.7
8 -4 Initiative DS India, Cerebos Project Thailand, Yuexiu HK 7.1 PT XL Axiata 4.4
9 -7 ZenithOptimedia Mengniu Guan Yi Yoghurt and YoyiC, BSH 5.1 The Esplanade 3.9
10 -8 MEC MXC Solutions, Gjun Information, Leslie Snack 4.5 Henkel China 3.2
Methodology The New Business League published in Campaign Asia-Pacifichas been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to
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