Advertising Opinion
Kavita Rao
Jul 02, 2025

Neuromarketing 2.0: When AI reads the room

As emotion-sensing tech rewires adland’s playbook, Findability Sciences’ CMO explains how marketers are swapping gut instinct for micro-expressions, heart rates and heatmaps.

Streaming services are using emotional AI to figure out what kinds of shows and movies will keep viewers engaged.

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