Marketing Digital In-Depth
Little Yadav
Jan 30, 2025

Neuromarketing: Game-changer or gimmick for Indian brands?

As Indian marketers flirt with neuromarketing, some brands dive deep while others tread cautiously. Is this the next big frontier or just a fleeting trend?

Tata Tea’s iconic Jaago Re campaign used striking visuals and hard-hitting messaging to awaken social consciousness.

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